Deutsche Messe Taking Hannover Fair to Indonesia | Automation.com

Deutsche Messe Taking Hannover Fair to Indonesia

Deutsche Messe Taking Hannover Fair to Indonesia

July 8, 2014 - Deutsche Messe announced its debut as an operator on the Indonesian exhibition market. On July 8 a contract covering the future operation of the Indonesia Convention Exhibition center (ICE) was signed in Jakarta by PT Indonesia International Expo (PT IIE), Media Sinar Global (MSG) and Hannover Fairs International GmbH, a subsidiary of Deutsche Messe AG. PT IIE is a subsidiary of Sinarmas Land Group and Kompas Gramedia Group, Indonesia’s leading real estate developer and the country’s leading media enterprise, respectively. The investors Sinarmas and Kompas Gramedia are commissioning Hannover Fairs International with the complete operational management of ICE. To this end the partners are establishing a joint venture known as “PT Deutsche Messe Venue Operations Indonesia”. Hannover Fairs International will hold a 51 percent stake in the joint venture. The starting shot has already been fired for rentals of the facility, with initial client inquiries already coming in, and the first events planned for 2015.

At the contract signing Andreas Gruchow, member of the managing board at Deutsche Messe AG responsible for the joint venture, analyzed the deal as follows: “With 247 million inhabitants, Indonesia has the fourth largest population in the world and is Southeast Asia’s biggest economy. Apart from the BRIC nations, Indonesia is one of the world’s leading growth markets. A key objective of our foreign strategy is to grow our expertise as an operator of exhibition facilities abroad, and Indonesia offers the ideal prerequisites for expanding our tradeshow business: The economy there continues to grow, international industry is actively involved and the investment climate remains stable. We are delighted to have gained such competent partners for our entry as a tradeshow operator into the Indonesian market. Our stake in the Indonesia Convention Exhibition Center will provide us with a strategic base for staging future trade fairs.”

With 50,000 m2 of hall space and 50,000 m2 of open-air display space as well as a Convention Center offering 4,000 m2 of floor space, the Indonesia Convention Exhibition Center is set to become Indonesia’s biggest, most modern exhibition facility. Currently still under construction, the center will be part of BSD City, a self-sustained city development strategically located within the greater Jakarta metropolis, and will offer extensive modularity for a wide range of event formats. It will moreover meet the highest standards of environmental compatibility and sustainability. “Based on the outstanding facilities here, we will have an opportunity to stage formats ranging from big international flagship fairs to conferences and customized corporate and private events – all of which we have organized for many years at our exhibition center in Hannover. As a facility operator, we will be able to offer a complete range of services and tailor-made conditions for the center’s usage,” commented Götz Dörmann, Senior Vice President at Deutsche Messe AG and Managing Director of Hannover Fairs International GmbH.

The Indonesian trade fair market is growing rapidly, in particular in the capital goods sectors of mechanical and plant engineering, energy, construction and mining. Supported by government programs and investments in education, this Asian nation is quickly developing from a raw materials supplier into a production location with a high readiness by industry to invest. Since 2010 annual economic growth has averaged roughly 6 percent and is projected to reach 7–8 percent in the near future. In expanding the infrastructure in the run-up to 2050, investments of 40 billion US dollars are planned for railways, port facilities and road-building projects. The capital city of Jakarta, with a population of 25 million, is the country’s leading exhibition venue and serves as a trading hub for the Southeast Asian nations Singapore, Malaysia, Myanmar and Vietnam as well as Thailand, Japan, Australia and China.

Deutsche Messe has been active in Indonesia since 1985 and has maintained a representative office in Jakarta since 1987. The Hannover-based corporate group is strongly represented in Asia with 15 representative offices and subsidiaries in China, India and Japan. In 2001 the Shanghai International Exposition Centre (SNIEC) was launched by the Hannover, Düsseldorf and Munich exhibition companies. The exhibition facility enjoys benchmark status and has become one of Asia’s most intensively used venues for leading international exhibitions.

About Deutsche Messe
With revenue of EUR 312 million in 2013 and more than 1,000 employees, Deutsche Messe is one of the world’s 10 largest exhibition companies and operates the world’s largest exhibition facility in Hannover, Germany. In 2013 the company developed, planned and staged a total of 119 trade fairs and conferences in Germany and abroad that collectively featured 41,000 exhibitors and attracted more than four million visitors. With 66 representative offices, subsidiaries and branch offices worldwide, the company is active in more than100 countries.
 

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