Leading Industrial Automation Supplier Launches New Ecommerce Store | Automation.com

Leading Industrial Automation Supplier Launches New Ecommerce Store

Leading Industrial Automation Supplier Launches New Ecommerce Store

Northern Industrial, a leading global supplier of industrial automation parts and repairs, are excited to announce the launch of their new website. The new website, found at nicontrols.com, is now available for 20 different locales. From Europe and Africa to the Americas and Australia, users all over the globe can purchase new and refurbished automation parts with accurate information at their fingertips. The company, who have exported to 136 countries in the last three years, made language a key part of their international strategy after utilising the internet to reach different markets worldwide.

“After expanding our customer base from the UK & Ireland to rest of the world, we began to realise just how important clear communication is to our customer relationships” said David Lenehan, Managing Director of Northern Industrial. “Our website has a wealth of technical information that was really only benefitting English speakers, so we decided to translate the site into several different languages to give our customers from around the world better support.” “The next step for us is to continue translating nicontrols into other languages, next on the agenda is Norwegian, Slovak and Korean.”

Nicontrols.com is one of the most comprehensive e-commerce sites in the industrial automation sector with support for over 250,000 part numbers online from almost 2000 different manufacturers, resulting in over 22 million URLs on the site.

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