Northwire Cable bails out casino's underwater entertainment | Automation.com

Northwire Cable bails out casino's underwater entertainment

Northwire Cable bails out casino's underwater entertainment

May 24, 2011 - Northwire Technical Cable came to the rescue when operations at one of the world’s largest casino’s underwater entertainment venue were waylaid by failed underwater cable. Faced with liquidated damages, the contractor responsible for the installation contacted Northwire for an expedited custom solution. At no cost, Northwire engineered several designs, tested and developed, and rapidly prototyped custom cable solutions in five days—enabling the multimillion dollar production to resume.

The unnamed casino’s application is in a water theater where the cable controls and powers moving platforms and water jets. The cable sends signals from a central control computer to system actuators, powering pumps, valves and lighting.

Forensic cable experts referred the executive contractor responsible for the underwater venue installation to Northwire. The original cable failed to block water and, instead, acted like a hose, siphoning water into central control computers—destroying over $250,000 worth of equipment.

"The customer called late on Friday in need of an urgent solution," says Mike Conger, president of Northwire. "Our engineering team translated the customer’s critical-to-quality requirements into several designs, test and development protocols and rapid prototypes. Results were reported to the customer the following business day. He selected one of several custom solutions. Two days later, our production team shipped his product."

The application demanded water-blocking cable that could withstand 15 pounds per square inch (PSI) of water pressure—all day, every day. Northwire provided 6,000 feet (1828,9 meters) of its Underwater Cable, which is tested to withstand 100 PSI. In addition to being engineered to tolerate submersion in chlorinated water, the customer’s cable specifications required flexibility for installation around concrete pylons and resistance to cuts and abrasions.

Consecutively producing engineered solutions for the contractor for other underwater entertainment venues, including the world’s largest cruise ship, Northwire’s continuous test and development methodology ensures the performance of its Underwater Cable.

“Northwire’s team demonstrates commitment to all of our valued customers through company-wide initiatives in research and development, rapid prototyping, new product engineering, and test and development,” says Mike Conger.


Northwire, a woman-owned small business, is ISO 9001:2008 certified and is engaged in professional company-wide certifications in Six Sigma®, Lean, Project Management and American Society of Quality. The company’s quality control laboratory is a self-certified CSA testing facility under ISO 17025. This laboratory subjects the company’s cable products to tests that surpass real-world conditions, including the extremes of bending, flexing, flame, impact, crush, oil and temperature resistance. ITAR registered, Northwire’s CAGE Code is 7V821. Northwire also maintains various UL, CSA, IEEE and MSHA approvals and works closely with suppliers to offer FDA-approved and RoHS- and REACH-compliant materials.

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