Goin' Fishin' by Dick Morley

Goin' Fishin' is Dick Morley's unique perspective on a typical American company. Use the links below to view all the images in this series.

Dick Morley is best known as the father of the programmable controller and is the leading visionary in the field of advanced technological development. He is also an entrepreneur whose consistent successes in the founding of high technology companies has been demonstrated through more than three decades of revolutionary achievements. Mr. Morley is the recipient of the Franklin Institute's prestigious Howard N. Potts Award and is an inductee of the Automation Hall of Fame. He holds more than twenty US and foreign patents, including those for the parallel inference machine, the hand-held terminal, the programmable logic controller and magnetic thin film. Currently, he is the Chairman of the Board of National Center of Manufacturing Sciences (NCMS), Director at Large for the Society Manufacturing Engineers (SME) and a member of the Manufacturing Advisory Board for Worcester Polytechnic Institute (WPI). For more information, please visit www.barn.org.

• Org Chart of Fish Corp
• Time to Reorganize
• I'm NOT interested in politics!
• Even after this new partnership, we'll keep our identity
• I know he seems arrogant sometimes, but don't try to go over his head
• Well - I guess that takes care of the overhead rate
• He's our best sales man!
• The Competition is Identified...
• Fish Resources
• Pictures of our staff
• How to Develop New Products
• Start off by Recruiting from Top Universities
• Customers have needs...We try to identify with them
• Marketing presents a wish list to Engineering
• There is some negotiation with Marketing
• Case Concept Drawings
• Engineering undergoes a design review from the Board of Directors
• Purchasing lets vendors quote on a parts list
• The hardware engineer picks the microprocessor
• The manufacturing technology is explained
• First hardware power-up
• Customer Service
• New products are featured in the easy-to-use catalogue
• The salesmen make their quarterly sales forecasts
• The salesmen bring in an order
• Accounts receivable goes after slow paying customers
• And the profits roll in!
• Engineering management consists of three rules: