HANNOVER MESSE announces Industrial Supply parallel show | Automation.com

HANNOVER MESSE announces Industrial Supply parallel show

HANNOVER MESSE announces Industrial Supply parallel show

November 28, 2016 - For exhibitors, the one true measure of a trade show’s effectiveness is the number of quality leads it generates. And the subcontractors who exhibit at Industrial Supply are no exception. But based, as they are, in halls 4 to 6 at HANNOVER MESSE, they enjoy a unique advantage: cross-industry reach. This is a plus factor that Industrial Supply, the trade fair for innovative subcontracting solutions and lightweight construction, is able to offer because it is part of HANNOVER MESSE, a trade fair for industrial technology, staged in Hannover, Germany. Subcontractors offer technologies that have cross-industry applications. Industrial Supply positions those technologies right under the noses of key users from multiple industries.

Industrial Supply’s audience comes from all around the world. In 2016, 36 percent of the show’s trade visitors came from outside Germany. “At HANNOVER MESSE we encounter many international customers who would normally be very difficult for us to reach,” explained Ulrich von Tippelskirch, the CEO of German plastics manufacturer Jäger Gummi und Kunststoff GmbH. The show also generates valuable leads from a diverse range of industries and backgrounds. “We find ourselves talking with technicians and design engineers – valuable contacts who are generally not part of our primary target group,” reported Sven Burmeister, Head of Marketing, Communication and Trade Fairs at REYHER Nchfg. GmbH & Co. KG.

The exhibitor mix at Industrial Supply will be more diverse next year with the advent of the SurfaceTechnology Area, the new home of HANNOVER MESSE’s surface treatment lineup. The move represents an intensification of the multidisciplinary environment that has attracted surface technology exhibitors to HANNOVER MESSE. “We have benefited almost every year from incidental business with visitors whose primary reason for attending HANNOVER MESSE was something other than surface technology,” commented Holger Weidmann, CEO of the German surface technology provider Krautzberger GmbH. “Many of these visitors seize the opportunity to learn about the latest developments in surface technology once they have visited the display areas that brought them here in the first place.”

Together, this international reach and multiple-industry coverage make HANNOVER MESSE a magnet for political and economic leaders. “At Industrial Supply and the wider HANNOVER MESSE, we mainly tend to encounter the kinds of economic policymakers that you just don't get at other trade fairs,” commented Frank Seinsche, Head of Corporate Design and Events at European steelmaker Salzgitter AG. “This is very important for us, for it gives us the chance to reach policymakers and convey our stance on key issues such as punitive tariffs on Chinese steel imports and challenges in connection with the prevailing energy requirements,” he added.

The trade fair for industrial technology will next be staged from 24 to 28 April 2017 in Hannover, Germany. With its core focus on “Integrated Industry – Creating Value,” HANNOVER MESSE is the world’s leading showcase for the digitalization of production (Industry 4.0) and energy systems (Integrated Energy). The upcoming HANNOVER MESSE will feature seven parallel shows: Industrial Automation, MDA – Motion, Drive & Automation, Digital Factory, Energy, ComVac, Industrial Supply and Research & Technology. Poland will star as the Partner Country of HANNOVER MESSE 2017.

About Deutsche Messe AG

From its headquarters in Hannover, Germany, Deutsche Messe AG plans and stages leading capital goods trade fairs around the globe. The company’s event portfolio includes such world-leading events as CeBIT (digital business), HANNOVER MESSE (industrial technology), LABVOLUTION with BIOTECHNICA (lab technology and biotechnology), CeMAT (intralogistics and supply chain management), didacta (education), DOMOTEX (carpets and floor coverings), INTERSCHUTZ (fire prevention, disaster relief, rescue, safety and security), and LIGNA (woodworking, wood processing and forestry). 

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