North American Fluid Power returns to HANNOVER MESSE | Automation.com

North American Fluid Power returns to HANNOVER MESSE

October 10, 2014 - Hannover Fairs USA will bring back the North American Fluid Power Pavilion to HANNOVER MESSE’s 2015 Motion, Drive and Automation (MDA) event in Hannover, Germany from April 13-17, 2015. The North American Fluid Power Pavilion will return to its traditional and newly renovated home of Halls 19 & 20 with a floor area of 210,000 square feet. MDA is home to industrial power transmission related technologies, including electrical, mechanical and fluid power with major OEMs such as Parker Hannifin, Freudenberg, Trelleborg, SUN Hydraulik, ALTRA Industrial Motion, EATON, FESTO and many more exhibitors already committed.

Exhibitors of the North American Fluid Power Pavilion will benefit from direct access to the largest and most international professional industrial audience of decision makers (more than 50 percent of the 79,900 attendees from the previous event are company owners, managing directors, head of department or plant managers). Additionally, HANNOVER MESSE 2015 co-located trade shows, such as Wind, Industrial Automation and MobiliTec offer excellent cross marketing and sales opportunities for potential new projects and applications.

Commenting on his firm’s decision to return to the North American Fluid Power Pavilion, Rick Guidish, Director of Sales and Marketing at Deltrol Fluid Products, said, “HANNOVER MESSE is the world’s largest industrial automation show where we know Deltrol Fluid Products will connect with a core audience of global OEM equipment, fluid power component manufacturers and product distributors focused on our European market targets. Attending the show for more than five years has enabled us to expand Detrol Fluid Products brand across the globe and to drive potential customers and prospects to our products.

In addition to a central location in the fluid power halls, pavilion participants will automatically receive pre-show logistics assistance, marketing services, quality turnkey booth construction and access to the pavilion lounge where companies can focus on meetings in a quiet setting outside of their booth space. Pavilion participants also will have the ability to track and receive contact information from unlimited guest tickets, as well as far reaching pre and post-show media coverage through direct access to international industry publications and media outlets (2,500 journalists from 42 countries). Select exhibitors will be highlighted on the official HANNOVER MESSE “Products and Innovations” Web site that serves as the main resource for industry media to secure pre-show coverage. With the overarching theme “Smart, Integrated Systems & Applications” at this year’s MDA Forum, North American exhibitors will be invited to highlight their technology and discuss trends in condition monitoring, efficiency and sustainability during the conference.

Most states across the U.S. provide generous export promotion grants to cover booth and travel costs for small and medium companies who choose to exhibit or attend HANNOVER MESSE 2015.

About Motion, Drive & Automation at HANNOVER MESSE 2015
Motion, Drive & Automation is the world’s leading trade fair for the complete spectrum of power transmission and control technology. International market leaders established SMEs and dynamic start-up enterprises come to MDA in order to present their innovative products, systems and applications to an international audience. The unique concept of MDA strikes a chord with the entire power transmission sector.

The focus is on technologies, components and systems which – thanks to their inherent intelligence – boost the efficiency and reliability of the production process. During MDA 2015 select key topics on display, include Energy Efficiency, Sustainability, Industrial Automation, Smart Factory, Condition Monitoring Systems, Total Cost of Ownership, Life Cycle Cost and Industry 4.0.

About Hannover Fairs USA
Hannover Fairs USA, Inc. is the U.S. subsidiary of Hannover, Germany's Deutsche Messe, one of the world’s largest and most active event organizers.  Hannover Fairs USA organizes exhibit and marketing programs at Deutsche Messe events in Hannover, Germany, as well as in such key emerging markets as China, India, Russia, and Turkey. Hannover Fairs USA’s programs reflect the global scope of Deutsche Messe's activities and include such world-renowned trade fairs as CeBIT (information and communications technology), DOMOTEX (floor coverings), HANNOVER MESSE (industrial technology), and LIGNA HANNOVER (forestry and wood industries). 

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