Industrial Robotics | Automation.com

Industrial Robotics

Industrial Robotics

With the modernization and automation of the manufacturing process in almost all the branches of the industry, and with the flexibility and demands for the permanent change in the manufacturing lines of the industrial robot functions, the industrial robots have become more demanding and complicated due to the increasing trend of application. With the development of the new technologies and the usage of the new materials, all the different industries demand new manufacturing lines which would ultimately lead to the increase in the industrial robot applications.

The diversity of the industrial robot application has been constantly increasing, which demands a flexible automation in food, pharmaceutical and elector/electronic industry, and time reduction in product manufacturing, with continual high quality. There is a continual technological improvement in flexibility, accuracy, security, and simplification of the industrial robot application. The medium-sized and small businesses are expected to start using the flexible automation in order to be competitive in a market. Their applications are still maximal in the automobile industry, but the other branches of industry are also increasing the number of robot installations.

The motive of invention of Industrial Robotics was to help in the manufacturing processes across the value chain of an industry. However, as of now, only the large manufacturing facilities or OEMs are equipped with these systems. The growing economies such as India and China have huge clusters of SMEs, which are creating a high demand for it. Tier one (T1) & Tier two (T2) manufacturers in countries such as Brazil, Indonesia, and Malaysia, among others are expected to continuously induct robotic automation into their processes.

With the integration of Industrial Robotics into the manufacturing processes, the employees are required to be trained to handle these robots; especially in terms of programming and interacting with the industrial robotic systems. This normally takes time and financial input. In some cases, there has been hesitation by the employee unions to attend these trainings, and in other cases, the employees end up getting trained by their employers, and then, jumping ship or requesting for additional remuneration; thereby adding to the budget of the company. Hence, the new robotic arrivals, with enhanced features, (that is, they come in smaller size, comprise simpler technology, and are more user friendly) will be a big opportunity for the manufacturers to tap maximum profit.

 

Life cycle analysis

Industrial Robotics came into picture post the Second World War, when countries such as the U.S, Japan, and developed European countries were trying to dictate their terms through invention of new technologies.In the years to come, that is, till 2020, technological improvements in Industrial Robotics would bring down the cost of the systems and also increase its efficiency and productivity. Improvements in artificial intelligence, sensors, and material sciences are expected to open new areas of application of industrial robots. It is expected that Industrial Robotics would replicate its journey in the world of SMEs too.

 

Competitive landscape

ABBhas been focusing on conducting continuous innovation campaigns for the Industrial Robotics segment, which is the key sales market for the automation division. ABB’s investments remain focused, primarily, on innovation and bringing new products into the market. For example, in the product segment of the Industrial Robotics, new solutions such as the FlexMT and the RacerPack function package were introduced. The company has developed wide offerings for its Industrial Robotics arm, which include products, services, and software.

 Fanuc holds well-established manufacturing capabilities, which showcases its strong position in the automated products industry (CNCs and robots). However, intense competition in key markets impedes the company's growth, due to which it focuses on planned geographic expansion. The company is pursuing a strategy of profit-oriented growth; for this, the company is focusing on the quality of its products. The company is focusing more on developing high quality products and providing world class services to its customers, so as to earn maximum profit. The company is also focusing on the technological development of its product line.

Kawasakihas been following the strategy of broadening its product portfolio through continued investments in new products and solutions and targeting long-term growth. The company has developed a wide range of applications, and has accordingly designed its products range. Its commitment to quality and consistent improvement in products makes it a leading supplier of robots across the globe. The company’s focus lies on maintaining multi-segment business platform to enhance the predictability and sustainability of its earnings and growth. It is also conducting some selective business expansion activities to supplement its core businesses.

 Although KUKA AG primarily focuses on the automotive industry, it has ventured into other industries as well, which include metalworking, medical technology, and food production. The company is determined to capture regional opportunities for its growth, particularly in the U.S., and with an additional focus on the BRIC countries (Brazil, Russia, India, and China). KUKA believes in targeting different regions for expansion; this is evident from the fact that the company got an order of approximately $1.9 million this fiscal year from different regions.

 YASKAWA Electric has been undertaking many actions to expand its business operations in the growing markets, chiefly in Asia, under the “Challenge 100” Medium-term Business Plan (2009-2012). This can be seen by the new expansion of its AC drives division in YASKAWA, India. The company has a vision to increase its current market share while making more gains in customer satisfaction. The company has been mainly targeting the Asiatic regions, as these are the future markets for them.

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