Automation.com Subscriber Demographics

Subscribers by Country

Our e-newsletters reach across the globe, representing 150 different countries and 65% of our subscribers are in North America. 
 

 World Regions

 Subscriber Makeup

 United States 57%
 Asia 19%
 South America 7%
 Europe 6%
 Canada 6%
 Mexico 2%
 Africa 2%
 Australia & New Zealand 1%

 

Subscribers by Job Function

Our e-newsletters reach the decision makers and influencers who purchase automation and controls products and services.
 

 Job Function

Subscriber Makeup

 Automation / Control Engineering 17%
 Management
 (includes Project, Supply Chain, Facilities, General or Operations, and Engineering Management)
 13%
Operations and Maintenance
 (includes Technicians, Application Support, Environmental Controls, and Measurement)
 11%
 Production/Manufacturing Engineering
 
(includes Quality Control, Production/Manufacturing, Process, Plant and Instrumentation)  
9%
 Design Engineering
 (includes System Design, Product Design, OEM Product Engineering,and R&D)
9%
 Engineering, Other
 (includes Application, Consulting, Process, Safety, Software, and System Integration/Consulting)
9%
 Sales & Marketing 5%
 Training / Education 
 
 (includes Students)
19%
 Other
 (includes Human Resources, IT, Purchasing/Procurement, Network/Communications)
8%

 

Subscribers by Industry Segment

Our subscribers cover a wide spectrum of industry segments, representing both discrete and process manufacturing facilities.

 Industry SIC

 Subscriber Makeup

Petroleum Refining 12%
      2900 Petroleum Refining & Related Industries 7%
      1300 Oil & Gas Extraction 5%
Engineering Services/Systems Integration 16%
      7370 Systems Integration  3%
      8710 Engineering Services  10%
      8730 Research, Development & Testing  2%
      8740 Management Consulting  1%
Education 9%
      8200 Education 9% 
Instrument, Control, Measurement & Analysis 8%
      3800 Instrument/Measurement/Analysis & Control Apparatus 6%
      5000 Instrument & Control Apparatus Sales & Service 2%
Utilities, All types 9%
     4600 Utilities - Pipelines except Natural Gas 1%
     4900 Utilities 1%
     4910 Utilities - Electrical 3%
     4920 Utilities - Natural Gas 1%
     4930 Utilities - Combo (Nuclear/Foss Fuel, etc) 1%
     4940 Utilities - Water/Wastewater 2%
 Electronic & Other Electronic Equipment 7% 
     3600 Electronic & Other Electric Equipment  6%
     3660 Communications Equipment     <1%
     3670 Semiconductors & Electronic Components     <1%
Industrial Machinery & Equipment 8%
     3300 Primary Metal Products  1%
     3400 Valves, Fittings & Fabricated Metal Products  1%
     3500 Industrial Machinery & Equipment, including Computers   6%
Transportation 2%
     3700 Transportation Equipment
   <1%
     3710 Transportation Automotive
   <1%
     3720 Transportation Aircraft
    <1%
     3760 Transportation Aerospace
    <1%
     4000-4700 Transportation
    <1%
Food & Beverage / Pharmaceutical 5%
     2000 Food & Beverage  2%
     2830 Pharmaceuticals  3%
Chemicals 5%
      2800 Chemicals  5%
Other Consumer Products 5%
      2100 Tobacco Products
    <1%
      2200 Textiles
    <1%
      2300 Apparel and Other Textile Products
    <1%
      2400 Lumber & Wood Products
    <1%
      2500 Furniture and Fixtures
    <1%
      2600 Pulp, Paper & Allied Products
    1%
      2700 Printing & Publishing
    <1%
      3000 Rubber & Miscellaneous Plastics 1%
      3100 Leather and Leather Products    <1%
      3200 Stone, Clay, Glass & Concrete Products     <1%
      3840 Medical Instrumentation & Systems     <1%
      3900 Miscellaneous Manufacturing Industries     <1%
Other 14%
      0000 Other  9%
      1000 Mining  1%
      1700 Construction  2%
      4810 Communications  1%
      9100 Government  1%