Aug. 21, 2008
Automation.com is an online resource for factory, process and industrial automation, instrumentation and motion control providing industry news, articles, product information, tools, job postings and classifieds. Resources for Industrial Automation, Process Control & Instrumentation automation.com cart/checkout

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2008 Media Kit in PDF
Why Advertise on Automation.com?
Individual Advertising Options
Annual Advertising Programs
Submit News & Product Releases
Subscriber Demographics
Site Visitors by Country Domain
Website Statistics
Material Specifications
Editorial Calendar for Automation.com Weekly & Topical e-Newsletters



Advertising
Automation.com Media Kit
Automation.com offers online promotion and advertising options for manufacturers and suppliers of industrial, factory and process automation, motion control, machine control, process control and instrumentation products and services. Automation.com attracts engineers, programmers, designers, technicians and other professionals who specify, purchase and use control systems, software, robotics, sensors and other supporting products to automate machines, equipment and factories in both discrete and continuous manufacturing processes.

If you offer any of the products listed in our Product Showcase, then our audience is right for you!


Media Kit Information Links
For more information about advertising on Automation.com, please review the links below:

Why Advertise on Automation.com?
  • Automation.com attracts more traffic than any other automation-related web site attracting 250,000+ industry professionals per month. (Reference www.alexa.com traffic rankings)
  • Our unique Product Portal and Topical e-Newsletter sponsorships offer targeted exposure.
  • Guaranteed press release publication with inquiry mechanism and priority placement.
  • Lead generation with your white papers, application stories, demo software, etc.
  • Monthly click-through and ad activity reports.
  • More than 19,000 automation professionals subscribe to our e-newsletters.
  • Our annual advertising programs give you the largest ROI in the automation industry.


Advertising Options and Programs
Automation.com offers several individual advertising options and various annual advertising programs. Our Individual Advertising Options are each described in greater detail below. 

Our Annual Advertising Programs combine various individual advertising options with package discount pricing.  If one of our standard programs does not meet your needs, we would be happy to customize a program specifically for you.

Please Contact Karen Olson for pricing information on our programs, to customize a program, or with any questions regarding advertising on Automation.com.


Individual Advertising Options

Includes

 Description

Cost*

Videos & Podcasts

Home Page: Your video/podcast highlighted on our home page for one month. Plus, your video/podcast will be included on the applicable Portals during the month, at no additional charge. View Home Page

Product Portal: Your video/podcast highlighted on a Product Portal. View Portals

Archive: Your video/podcast is archived in our Multimedia Library for one year. View Multimedia Library

Note: Each video/podcast includes a 100 x 56 pixel still image, 5-6 word title, e-mail inquiry link, phone number and link to your website. The video/podcast is streamed live from our site. We track click-throughs to your video/podcast and provide reports at the end of each month.

$1,500.00 per month


$750.00 per 3 months

$500.00 per year

Portal Sponsorship (Position #1)

Each of our 25 Portals organize products, news, articles, white papers, application stories, training, events and resources by topic. Your Position #1 sponsorship includes a 728 x 90 pixel banner at the top of the page, plus up to 3 banner or text links (150 pixels wide) down the left-hand column for your white papers, application stories, resources, events, etc.
View Portals

$1,500.00 per 3 months

View sponsorship locations

Portal Sponsorship (Position #2)

Each of our 25 Portals organize products, news, articles, white papers, application stories, training, events and resources by topic. Your Position #2 sponsorship includes a 300 wide x 250 high pixel banner in the right column of the portal content. View Portals

$500.00 per 3 months

View sponsorship locations

Portal Sponsorship (Position #3)

Each of our 25 Portals organize products, news, articles, white papers, application stories, training, events and resources by topic. Your Position #3 sponsorship includes a 120 wide x 600 high pixel banner down the upper right-hand column of the Product Portal. 
View Portals

$500.00 per 3 months

View sponsorship locations

Portal & Topical e-Newsletter Sponsorship Combo

Includes Position #1 Portal Sponsorship (above), plus the sponsorship of one issue of the Topical e-Newsletter associated with the Portal (see Topical e-Newsletter Sponsorships below). A $3,000.00 value. 
View Portals
View Example Newsletter

$2,000.00 per 3 months

Featured Product

Home Page: Your product highlighted on our Home Page for one month. Plus, your product will be included in the featured product section of the applicable portal pages for the month, at no additional charge. View Home Page

Portal: Your product will be included in the featured product section of the Portal for 3 months. View Portals

Note: Each featured product includes a 70 x 70 pixel image, 15-18 words of text and a hyperlink to your website or a product page on our website. We track click-throughs on your link and provide a report at the end of the month.

$990.00 per month

$500.00 per 3 months

Automation Weekly e-Newsletter Sponsorship
(Position #1)

Position #1 sponsor of our Automation Weekly e-newsletter. Includes a 150 x 150 pixel image, 75 words of text and a hyperlink to your website. We track click-throughs on your link and provide a report at the end of the month.
Example:
See e-Newsletter Archive
View Demographics for more information about our subscribers.

$1650.00 per issue

View sponsorship locations

 Automation Weekly e-Newsletter Sponsorship
(Position #2)

Position #2 sponsor of our Automation Weekly e-newsletter. Includes a 120 x 120 pixel image, 50 words of text and a hyperlink to your website. We track click-throughs on your link and provide a report at the end of the month.
Example: See e-Newsletter Archive
View Demographics for more information about our subscribers.

 $825.00 per issue

View sponsorship locations

Automation Weekly e-Newsletter Sponsorship
(Position #3)

Position #3 sponsor of our Automation Weekly e-newsletter. Includes a 120 x 120 pixel image, 50 words of text and a hyperlink to your website. We track click-throughs on your link and provide a report at the end of the month.
Example: See e-Newsletter Archive
View Demographics for more information about our subscribers.

$500.00 per issue

View sponsorship locations

Topical e-Newsletter Sponsorships

Position #1 sponsor of one of our topical monthly e-newsletters. Includes a 150 x 150 pixel image, 75 words of text and a hyperlink to your website. We track click-throughs on your link and provide a report at the end of the month.  Newsletter topics include:

  • Automatic Identification
  • Building Automation
  • Connectors, Cables & Wiring
  • Control Panels, Enclosures & Devices
  • Design, Simulation & Programming Software
  • Fieldbus Networks
  • Fluid Power, Valves & Pumps
  • HMI, SCADA & Operator Interfaces
  • Industrial Communications
  • Industrial Computers
  • Industrial I/O
  • Machine Control
  • Machine Safety & Process Safety
  • Manufacturing Intelligence Software 
  • Motion Control, Motors & Drives
  • OPC
  • Programmable Automation Controller (PAC)
  • Programmable Logic Controller (PLC)
  • Process Control
  • Robots & Robot Controllers
  • Security 
  • Sensors & Instruments
  • Test & Measurement
  • Wireless Connectivity
View Topical e-Newsletter Calendar
View Example Newsletter
View Demographics for more information about our subscribers.

$1500.00 per issue

Product Showcase

Your products to be included in our Product Showcase for one year. Products will be searchable by keyword, product category and manufacturer; and will include inquiry mechanisms (e-mail, phone number and web site address). We offer the following levels which include a maximum number of products.

  • Level 1 (Up to 5 Products) - $750.00
  • Level 2 (Up to 10 Products) - $1,250.00
  • Level 3 (Up to 20 Products) - $2,000.00
  • Level 4 (Up to 35 Products) - $3,000.00
  • Level 5 (Unlimited Products) - $5,000.00

Example: Product in Showcase
View Product Showcase Material Specifications

See Left

Training/Seminar Page 

Training Course or Seminar page to be included in our Training & Seminars section for one year. Your page is indexed by category and includes a hyperlink to back your website.
Example: 
Training/Seminar Page
$350.00 per year

Custom e-Message
(List Rental)

You provide a message in HTML (and/or text) and a subject line and we send it to our subscribers who have opted to receive advertisements from product/service suppliers. Distribution list can be segmented by geography, job title, company type and industry. Minimum order of $500.00 is required. View Demographics for more information about our subscribers.

 Please contact Kia Weller for pricing

Custom e-Newsletter Creation and Distribution

We create a custom HTML e-Newsletter with content provided by the advertiser.  The e-Newsletter is sent to our subscribers who have opted to receive advertisements from product/service suppliers. Our list can be segmented by geography, job title, company type and industry. We also offer the option to host and manage your own distribution list as part of a complete e-newsletter campaign program. Price depends on e-newsletter requirements and hosting/distribution options. View Demographics for more information about our subscribers.

 Please contact Kia Weller for pricing

Banner / Text Link

Graphical Banners or Text Links are located on the top and right-hand column of the Home page and on the top, left-hand column, or right-hand column of sub-pages. All Banners are sold for a three-month period. Graphics may be supplied in .gif, .jpg or Flash format. We track all banner/text link views and click-throughs and provide a report at the end of the month.

View Banner locations, sizes and rates

Supplier Listing -
Automation Product Manufacturers

List your company in the Suppliers section of our website. Visitors can search for companies by keyword and product category.
Example:
Search Automation Product Manufacturers

View listing options and prices

Supplier Listing -
Systems Integrators & Service Providers

List your company in the Suppliers section of our website. Visitors can search for companies by keyword, geographic location, industry segment and services offered.
Example:
Search Systems Integrators & Service Suppliers

View listing options and prices

Supplier Listing -
Machine & Equipment Manufacturers
 

List your company in the Suppliers section of our website. Visitors can search for companies by keyword and machine/equipment category.
Example:
Search Machine & Equipment Manufacturers

View listing options and prices

 Job Posting

Your job is posted in the Career Center of our website, and is searchable by keyword, location, position type, degree required, etc. Each job posting includes an industry-specific Job Skills Checklist allowing you to specify unique skills. You may also search for candidates against this checklist and initiate contact with desirable candidates via e-mail. Your job will be displayed on our Home Page and in our weekly e-newsletter as a new job opportunity. In addition, your job will be included on other industry sites like www.controleng.com.

Post your Job Opening

$385.00 per 60-day posting

$1395.00 per annual posting

* Note: Rates are subject to change without notice.



News & Product Press Release Publication
Automation.com publishes industry news and product releases on our web site daily and in our weekly and monthly e-newsletters. To have your press releases published on Automation.com, please follow our Submission Guidelines. For more information on press release publication, contact Kia Weller. Feel free to browse our Automation News section for recent news headlines and news archived by company and date.

Article, White Paper & Application Story Publication
Automation.com publishes articles, white papers and application stories written and contributed by industry professionals and/or manufacturers. This publication is offered as a free service - it's great content for our site and a great promotion opportunity for your company. All articles, papers or stories are archived on our website in the Resources & Tools area. We also highlight a couple of articles in each issue of our e-newsletter. Preferred formats include Microsoft Word, PDF, or plain text. Please send any supporting pictures as separate attachments in either .jpeg, .gif or .png format. For more information on having your articles, papers or stories published on Automation.com contact Rick Zabel. Feel free to browse archived Articles & White Papers and Application Stories by topic.

For advertising inquiries, please contact:

Kia Weller
Marketing Communications Specialist
Send a message to Kia
Direct Phone: 952-563-5442

OR

Karen Olson
Account Manager
Send a message to Karen
Direct Phone: 952-767-1492

Mailing Address:
Automation.com
P.O. Box 44759
Eden Prairie, MN 55344
Toll Free Phone: 1-877-300-6792
Toll Free Fax: 1-877-593-6792