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2026 B2B Manufacturing Buying Journey & Thought Leadership Research

Insights for marketers in long sales cycle, complex industrial markets.

The 2026 B2B Manufacturing Buying Journey & Thought Leadership Research is produced by ISA / Automation.com in partnership with RH Blake. This study examines how industrial buyers research, evaluate, and make purchasing decisions in long sales cycle, complex markets. Our analysis is based on 121 respondents across manufacturing, industrial services, technology, and engineering.

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