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Audience and Statistics

Subscriber Totals

Our combined subscriber audience of 85,000 global automation professionals is made up of various job functions within the industrial and manufacturing organizations. Our subscribers have the option to opt into our various subscription lists ranging from our digital magazine, general interest and topical newsletters, featured resources, and more. For the purpose of reporting our subscriber audience demographics we combine all our subscription lists together and identify a wholistic view of our subscribers broken down by job function, industry segment and geography. 

Subscribers by Job Function

*Percentages are based on 85,000 subscribers.

Job Function Percentage of Subscriber Makeup
Engineering/Design: Automation & Control Systems 29% Engineering/Design: Plant, Process, Production, Manufacturing 9% Engineering/Design: Machines & Products 5% Management: Operations/Maintenance 9% Management: Engineering 5% Systems Integration/Engineering Services 5% Training & Education 5% Technician: Electrical, Instrumentation, Control, Maintenance 2% Marketing & Public Relations 3% Student 16% Other (IT, R&D, Project Management, Quality Control, etc.) 12%

Subscribers by Industry Segment

*Percentages are based on 85,000 subscribers.

Industry Segment Percentage of Subscriber Makeup
Aircraft, Aerospace 0.4% Automotive, Other Transportation Vehicles/Systems 1.1% Chemicals & Allied Products 3.6% Communications/Networking/Data Services 1.0% Computers, Electronics and Semiconductors 5.9% Consumer Packaged Goods, Food, Beverage 2.9% Education & Training 11.8% Engineering Consulting/EPC 11.5% Fabricated Metal Products 1.0% Glass, Concrete, Stone and Clay Products 0.3% Government or Military 0.9% Industrial Machinery & Equipment 4.9% Instrumentation, Control, Test, Measurement Systems 8.4% Medical Devices/Equipment 0.6% Metal Processing 0.8% Mining & Minerals 1.3% Miscellaneous or Other Manufacturing 0.9% Oil, Gas and Petroleum - Extraction/Upstream 5.8% Oil, Gas and Petroleum - Pipeline/Midstream 0.2% Oil, Gas and Petroleum - Refining/Downstream 6.3% Paper, Wood & Allied Products 1.0% Pharmaceuticals, Life Sciences 2.0% Plastics & Rubber 0.7% Power Generation/Distribution - Electrical, Oil, Gas, Nuclear, Combined 4.1% Systems Integration/Value-Added Resellers 3.9% Textiles, Apparel and Leather 0.3% Water/Wastewater 2.1% Other 14.9% None 1.2%

Subscribers by Region of the World

*Percentages are based on 85,000 subscribers.

Region of the World Percentage of Subscriber Makeup
North America 49%         United States         42%         Canada         4.4%         Mexico         2.6% South America 7.8% Asia 29% Europe 5.8% Africa 5.1% Australia/Oceanic 0.8%

Interested and Engaged Technical Audience

Source: August 2025 Reader Survey

We surveyed our readers in August of 2025 about important topics, company size, actions taken after reading our publications, and areas of spending (up, down, stable).

Topical Importance Percentage of Readers
Advanced Control 55% Alarm Management 40% Analytical, Test & Calibration Tools 34% Artificial Intelligence 39% Asset Management 21% Cloud Analytics / Cloud Storage 11% Control Systems - Discrete 46% Control Systems - Process 67% Cybersecurity 37% Data Science / Strategy 12% Digital Transformation 26% Digital Twin 23% Edge Computing 20% Environment & Sustainability 16% HMI/SCADA 54% IIoT 36% Instrumentation & Sensors 62% Network Protocols 38% Plant Floor to Enterprise Integration 19% Robotics 24% Safety 36% Smart Manufacturing 22% Virtual/Augmented Reality 10% Wireless Communication 27%
Company Size Percentage of Readers
499 or less employees 47% 500-4,999 employees 23% 5,000 or more employees 30%
Actions Taken After Reading Publications Percentage of Readers
Shared ad / article with others 52% Visited company's website 62% Saved ad / article for further use 45% Identified potential suppliers 36% Collected information for purchase 24% Recommended product to colleagues 35% Contacted company or sales rep 19% Submit article for publication 6%

2026 Estimated Spend Level in Product Category (Percentage of Readers)

Product/Solution Category Increased Spending Level Stable Spending Level
IIoT & Digital Transformation 33% 28% Process Automation & Control 37% 34% Factory Automation & Machine Control 30% 33% Operations & Management 22% 36% Cybersecurity & Safety 44% 20% Enterprise Architecture & Networks 25% 32% Workforce/Professional Development 26% 32%

Interested and Engaged Technical Audience

Using third-party data, like Google Analytics, Competitor Media Kits, and SpyFu, we compare our e-newsletter subscribers, website visitors, organic keywords, and estimated monthly SEO clicks with our primary competitors.

Newsletter Subscribers
Source: Competitive Media Planners
Automation.com 85,000
Control Engineering 20,000 Automation World 49,000 Control Global 17,000 Control Design 17,000

Monthly Website Visitors
Source: Google Analytics & Competitive Media Planners
Automation.com 110,000
Control Engineering 57,000 Automation World 25,000 Control Global 53,000 Control Design 40,000

Organic Keywords
Source: SpyFu
Automation.com 30,500
Control Engineering 28,000 Automation World 13,800 Control Global 9,620 Control Design 6,880

Estimated Monthly SEO Clicks
Source: SpyFu
Automation.com 20,600
Control Engineering 9,440 Automation World 10,800 Control Global 5,740 Control Design 2,560

Website Audience by Country

Using data from Google Analytics, below is a breakdown of website users by country over the last 12 months, from September 1, 2024 through August 31 2025. Over that 12-month period, Automation.com attracted 1,241,773 active users from countries all over the world. The percentages below represent the users from each country over this 12-month time period. 
Country Percentage of Active Users
India 25% United States 21% Brazil 18% Canada 2.3% United Kingdom 2.1% Germany 1.7% China 1.1% Singapore 1.1% Norway 1.0% Indonesia 0.9% South Korea 0.9% Australia 0.7% Mexico 0.7% Netherlands 0.7% France 0.6% Japan 0.6% Taiwan 0.6% Turkey 0.5% Italy 0.5% Philippines 0.5% Malaysia 0.5% Russia 0.5% South Africa 0.5% Pakistan 0.4% United Arab Emirates 0.4%

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With decades of experience crafting high-quality periodicals, the International Society of Automation (ISA) and its media brand Automation.com have helped automation and control professionals do their jobs and enhance their careers. Industrial automation, infrastructure and manufacturing pros find the information they need through our websites, digital magazines, newsletters, webinars and other publications. That means we can help your lead-generation, brand-awareness and thought-leader marketing goals through our global database of 123,000+ industry professionals.

Audience and Statistics

Our total subscriber count for all of our newsletter distribution lists combined is 85,000.  However, each distribution list varies in count and subscriber makeup. The breakdowns below are calculated from the total combined subscribers for which we have the data.

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