• ISA provides technical resources and standards to help industrial automation professionals advance their careers and the field. We enable automation professionals worldwide to solve problems and enhance their skills by bringing people together to create new technologies and share best practices with future automation professionals.
    • Industry Insights

  • We attract over 140,000 unique automation professionals monthly, making us the premier online content provider and the only dedicated electronic magazine in the automation industry.

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Media Planner

Reach. Innovation. Influence.

Automation.com, the first and largest online automation publication, is the powerful media brand of the International Society of Automation (ISA).

We create and deliver unrivaled content to the worldwide industrial automation community. The combined global audience of 85,000 automation professionals comprises decision-makers, influencers, and industry leaders engaged in advancing automation and improving industrial operations.

Our website, digital magazines, newsletters, webinars, and conferences reach a global automation audience second to none. Whether your goals include lead generation, content marketing, raising brand awareness, or introducing new products and services, we are ready to help you create and execute a successful marketing plan.

With decades of experience crafting high-quality periodicals, the International Society of Automation (ISA) media brand Automation.com helps automation and control professionals do their jobs and enhance their careers. Whether they are interested in Industry 4.0, IIoT, smart manufacturing, OT cybersecurity, digital transformation, process control, instrumentation, factory automation, automated machine building, robotics, motion control or other automation topics, we deliver the insights and information automation professionals need to succeed. Pellentesque nibh neque, maximus non faucibus eget, vulputate sit amet mi
Our combined subscriber audience of 85,000 global automation professionals is made up of various job functions within the industrial and manufacturing organizations. Our subscribers have the option to opt into our various subscription lists ranging from our digital magazine, general interest and topical newsletters, featured resources, and more. For the purpose of reporting our subscriber audience demographics we combine all our subscription lists together and identify a wholistic view of our subscribers broken down by job function, industry segment and geography. 
Using data from Google Analytics, here's a breakdown of website users by country over the last 12 months, from September 1, 2024 through August 31 2025. Over that 12-month period, Automation.com attracted 1,241,773 active users from countries all over the world.
Automation.com provides high quality contact information of automation and control professionals through our various lead generation capabilities. The lead generation mechanisms are slightly different for each advertising option and we outline those difference for each case. We understand that some regions of the world have more stringent privacy and opt in requirements and we have the ability to comply through customizations of forms. 

Advertising & Sponsorship Options

Integrated media packages combine newsletters, ebooks and digital magazines with prepackaged and custom content marketing options, as well as SEO-optimized websites, to deliver lead generation, promotional punch, and brand awareness.
This digital magazine is an outlet for your brand advertising, lead generation and thought-leader articles. The Automation.com Monthly Magazine addresses the latest insights on essential automation topics from industry experts around the world. Broadly themed issues on Factory Automation, Process Automation, IIoT and Digital Transformation, plus our Annual Automation Trends and Cybersecurity Trends Reports capture the cutting-edge topics reshaping industry and infrastructure. 

Automation.com publishes a variety of newsletters— delivering the latest industry news, valuable updates, and informative articles to help industrial automation, process control, and instrumentation professionals in their daily operations. Gain access to this extensive subscriber database of 75,000-83,000 (depending on newsletter topic) worldwide automation professionals  and generate leads with your content as a newsletter sponsor. With only one sponsor per issue, your ad content get great exposure in the newsletter!

Topical advertorial emails include a product, service, event, whitepaper, case studies, or other resources. Generate leads via the clicks on your content in the email. Non-lead generating placement is also available for those advertisers looking for exposure only.  Each spotlight email will feature up to six advertorial slots, yielding full contact information of subscribers who click on your ad as leads, targeted to 75,000-82,000 (depending on newsletter topic) automation and control professionals.

Use a targeted custom email message (with or without lead generation) to effectively promote your event, webinar, whitepaper, product lines, and services to our audience. With lead generation, you will recieve a report of our subscribers who clicked on the links within your message. You may design and send us your own email message for deployment, or select one of our existing Automation.com email templates and we will populate it with your content or event.

Generate leads while promoting your article, whitepaper, video or resource. Automation.com provides high quality contact information for automation and control professionals that view your asset. You provide the content you want to offer our audience, and we will promote it to our 75,000+ subscribers through one of our various email options.

Increase brand awareness through banner display advertisements. Tens of thousands of automation and control professionals, key buyers, and decision-makers visit Automation.com monthly for the latest industry articles, news, products, resources, trends and events. Increase your brand awareness and promote your products to this extensive base of qualified readers through a variety of website display ad options.

New this year!  Generate leads with your articles, news and product announcement published on Automation. Each content page offers readers the ability to opt in to communication from your company based on the content. Set your company apart from your competitors with a Featured Supplier option.  Not only will your company be highlighted on the website, but we will also host a company portal page containing your published content.

Webinars offer a convenient online channel for reaching a wider audience, while generating targeted leads. Leverage Automation.com's editorial staff to help determine a topic that will be most appealing to your audience. Our experienced team will also promote, host, and moderate your webinar to ensure a smooth execution. As the leading online resource for industrial automation, process control, and instrumentation professionals, Automation.com is your best resource to partner with and promote your educational content.

Let us help you create new content and amplify your message. As your content-marketing partner, we can help create a thought leadership article, whitepaper, or other asset that can be distributed through our channels and yours. Content creation options include: Adapted short article, Original feature article, Original whitepaper or Custom ebook.

Use our social media campaigns to multiply your influence. Publish your content on our Facebook, X, and LinkedIn pages to reach our followers in the automation space and enjoy an unlimited potential for likes, shares, and comments. 

ISA hosts conferences designed to educate, engage, and expand your audience of industrial automation and control professionals. As a sponsor, ISA conferences provide you with extensive opportunities to facilitate dialogue with users about their specific challenges, and allow your reps to become a trusted solution resource who understands and provides the latest technology and trends.

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