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Lead Generation
Proven Lead-Generation of Automation & Control Professionals for Marketers
Automation.com provides high quality contact information of automation and control professionals through our various lead generation capabilities.
The lead generation mechanisms are slightly different for each advertising option and we outline those difference for each case. We understand that some regions of the world have more stringent privacy and opt in requirements and we have the ability to comply through customizations of forms. Below is an outline of the various ways we generate leads through our advertsing options.
Leads from Emessage Clicks
Leads delivered from clicks in our email messages (newsletters, digital magazines, content alerts, custom messages, etc.) typically include the following standard fields. Leads from clicks is the least-invasive method for our subscribers because submission of a form is not required to access the link or asset.
- Email Address
- First Name
- Last Name
- Company
- Country
- Job Function (available for subscribers with accounts)
- Industry Segment (available for subscribers with accounts)
Leads from Digital Magazines & Sponsored Article Opt-ins
Leads are generated in two way for our digital magazines. The first way is from the subscribers who click to access the digital magazine from the emessage notification of the new issue. The second way is from content (article) sponsors when a reader (registered website user) opts in to communication from the sponsor based on the topic of the article. The following fields are provided for leads from digital magazines and sponsored article opt-ins.
- Email Address
- First Name
- Last Name
- Company
- Country
- Job Function (available for subscribers with accounts)
- Industry Segment (available for subscribers with accounts)
Leads from Webinars
Leads are generated from forms submitted to register for the webinar. We create a custom form for each webinar, which typically includes the following required fields. For single-sponsor webinars, we can customize the fields on the form to meet your needs.
- Email Address
- First Name
- Last Name
- Company
- Job Title
- Country
- Phone (not required)
Need Additional Fields for Your Leads? Custom Form Capability
Does your lead generation campaign require additional fields? If so, we can set up a landing page for your content asset with a custom form, including all the fields you require. A custom form is most successful when offering a high value asset to our subscribers, like a white paper, guide, report, ebook or other. However, we suggest only requiring a minimum number of fields, so you don’t deter form submissions. There is an additional charge of $500.00 for each custom form.
Lead Delivery
Leads are typically supplied to the advertiser 7-10 days after deployment of a lead generation activity.
Privacy & Opt-in Compliance
Our Privacy Policy details how we collect and share subscriber information with our advertisers and sponsors. With the adoption of more stringent privacy regulations in various parts of the world, we are positioned to fulfill your company’s privacy and opt-in requirements.
Expand the accordions below for more opt in compliance details lead generation opportunity
Sponsor-Produced or Sole-Sponsored Ebook or White Paper
Assumptions: White paper or ebook is authored/produced by Sponsor and promoted to global audience. Or, white paper or ebook is published by ISA/Automation.com, sponsored by a single company and promoted to global audience.
- Option 1: Download form is hosted on Sponsor’s website. Sponsor controls/handles the communication/op-in preferences themselves.
- Option 2: Download form is hosted on ISA/Automation.com website and the form will include the following text and check-box mechanism (example):
- *Want more information from [Insert Sponsor Name] and its affiliates? By checking this box, you agree to receive marketing e-communications, including updates about [Insert Sponsor Name] offering, special offers, news and events. You can unsubscribe at any time.
- By clicking the button below, you consent to [Insert Sponsor Name]’s Terms & Conditions [Insert Link to Sponsor’s T&C] and understand [Insert Sponsor Name] will process your personal information in accordance with its Privacy Statement [Insert link to Sponsor’s Privacy Notice].
Note: Check box is voluntary (it must not be mandatory to check it to submit the form). Only those submissions who checked the box will be shared with the Sponsors.
Sole-Sponsored Webinar
Assumptions: Webinar is hosted by ISA/Automation.com in the GoToWebinar platform and promotion of webinar is to global audience.
The following text must be included on the registration form using the custom question mechanism at the bottom of the form:
Would you like to hear more from [Insert Sponsor Name]? If yes, you agree to receive marketing e-communications from [Insert Sponsor Name], including updates about their offering, special offers, news and events. You agree and consent to [Insert Sponsor Name]’s Terms & Conditions [Insert Link to Sponsor’s T&C] and have read and understood [Insert Sponsor Name]’s Privacy Policy [Insert link to Sponsor’s Privacy Notice]. You can unsubscribe at any time.
- Answer 1: Yes, I would like to receive marketing communications from [Insert Sponsor Name].
- Answer 2: No, not at this time.
Only those registrations who answered “Yes” will be shared with the Sponsors.
Multi-Sponsored Ebook
Assumptions: Ebook is published by ISA/Automation.com, includes multiple sponsors and is promoted to global audience.
Download form is hosted on ISA/Automation.com website and the form will include the following text and check-box mechanism.
- Want more information from our Sponsors (see a list of them here [LINK]) and their affiliates? By checking this box, you agree to receive marketing e-communications, including updates about their offering, special offers, news and events. You can unsubscribe at any time.
Notes: Check box is voluntary (it must not be mandatory to check it to submit the form). ISA/Automation.com must create and link to a web page that lists all the sponsors with whom contact data is shared, and if possible, a link to each sponsors’ privacy notices.
Only those submissions who checked the box will be shared with the Sponsors.
Multi-Sponsored Conference
Assumptions: Conference is hosted by ISA/Automation.com, includes multiple sponsors and is promoted to global audience.
Conference registration form is hosted on ISA/Automation.com or event platform website and the form will include the following text and question mechanism.
Want to hear more from our sponsors?
- Answer 1: Yes
- Answer 2: No
Note: The following note must be included immediately by the question:
See a list of our sponsors and their privacy pages here (see a list of them here [LINK]). By selecting yes to the above question about hearing more from sponsors, you agree to receive marketing e-communications, including updates about their offering, special offers, news and events. You can unsubscribe at any time.
ISA/Automation.com must create and link to a web page that lists all the sponsors with whom contact data is shared, and if possible, a link to each sponsors’ privacy notices.
Only those registrations who answered “Yes” will be shared with the Sponsors.
Lead Data Exchange Processes
Lead data must no longer be sent in Excel files via email. All Excel files must now be stored on the ISA Box document management servers and follow these steps:
- All Excel lead files must be password protected.
- Link to Excel file should be sent to Sponsor in one email.
- Password to the Excel file should be sent to the Sponsor in a second email.
If the host platform supports password protected access to reports, we can utilize the host platform for this data exchange. For example, vFairs, our conference platform, offers password protected access of reports for Sponsors.
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