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Writing Services
Let us help you create new content and amplify your message
As your content-marketing partner, we can help create a thought leadership article, whitepaper, or other asset that can be distributed through our channels and yours.
Content options include:
- Adapted short article
- Original feature article
- Original whitepaper
- Custom ebook
Writing Service Options
Adapted Short Article - $2,200
- Leverage Automation.com’s experienced editorial staff to ghost write a bylined article (800 words maximum) based on a single source interview, white paper, video, or application notes. Your article is yours to use in other marketing efforts.
- Short articles can be made by combining blog posts, rewriting an application note or excerpting a portion of a longer whitepaper.
- Deliverable is a Word document with text and any accompanying images.
- Example:
Original Feature Article - $3,500
- Leverage Automation.com’s experienced editorial staff to ghost write an article (bylined by your subject matter expert, 700-1500 words) based on 1 source interview and whitepapers, videos, or application notes.
- Deliverable is a Word document with text and any accompanying images.
- Your article is yours to use in other marketing efforts.
- Examples:
Original White Paper - starting at $4,500
- Leverage Automation.com’s experienced editorial staff to ghost write a white paper (bylined by your subject matter expert, 2500 words maximum plus illustrations) based on up to 2 source interviews and white papers, videos, or application notes.
- Deliverable is a PDF document using your or our design template.
- Your white paper is yours to use in other marketing efforts.
- Examples:
Custom Ebook - starting at $17,000
- Automation.com Custom Ebooks are an effective content marketing asset and they are great for generating leads for sponsors. A custom ebook includes 2-3 original articles adapted from the sponsor’s existing resources—blog posts, whitepapers, case studies or application guides—and/or subject matter expert input on a specific theme written by the Automation.com editorial staff.
- Choose a cover and design template, insert ads or calls to action. Maximum word count is 4,000 words and maximum length of the PDF is 30 pages. Additional articles and pages can be added for an additional cost and will be quoted based on scope.
- The Automation.com team will design, produce and distribute the ebook PDF, and provide full contact information for all subscribers that download it. The PDF will be posted on Automation.com as a resource and promoted to our database of subscribers.
- This package includes promotion of two ebook Alerts sent to our subscribers. This level of promotion typically generates an average of 500+ leads. Additional promotions can be included and will be quoted based on scope.
- Deliverable is a PDF document using your or our template.
- Your ebook is yours to use in other marketing efforts.
- Examples:
Writing Service Specifications
Adapted Short Article
- Provide email addresses and time zones for subject matter experts.
- Provide links to source material and related resources.
- Provide name and title for article byline (author).
- Client provides images and screen captures.
- Process includes client reviews and 1 rewrite.
- Deliverable is a Word document.
Send your article materials to [email protected].
Original Feature Article
- Provide email addresses and time zones for subject matter experts.
- Provide links to background material and related resources.
- Provide name and title for article byline (author).
- Client provides images and screen captures.
- Process includes client reviews and 1 rewrite.
- Deliverable is a Word document.
Send your article materials to [email protected].
Original White Paper
- Provide email addresses and time zones for subject matter experts.
- Provide links to background material and related resources.
- Provide name and title for article byline (author), if desired.
- Client provides images, screen captures and optional design template.
- Process includes client reviews and 1 rewrite.
- Deliverable is a PDF document.
Send your white paper materials to [email protected].
Custom Ebook
Content specifics, Repurposed article(s) from Sponsor
- The sponsor is to provide 2-3 non-promotional technical white papers, blog posts, customer case histories and other existing resources that can be repurposed or combined into articles of 800 to 2,200 words each. Additional content can be contributed by the Sponsor for an additional cost and will be quoted based on scope.
- Another great source of content are webinars. Our editors can write an article based on a previously recorded webinar for an additional cost and will be quoted based on scope.
Content specifics, Original article written by Automation.com editors
- Based on phone or email interviews with client subject matter experts and additional online material, Automation.com staff will write an article that is approximately 1,800-2,200 words long. Generation of this original article includes client reviews and up to 2 revisions/rewrites. One of these articles is included in this package price. Additional articles written by Automation.com editors are priced at $2,200 per article.
Design considerations
- Ebook designs usually have vertical (portrait) orientation and can follow any client-provided design guidelines. Please provide a design template or samples if you have a specific design idea in mind. Article images should be provided by the sponsor; Automation will use stock art if no photos are supplied. Depending on article lengths, ebooks can have more than 4 articles but the length of the overall PDF should not exceed 30 pages. Additional articles and pages can be added for an additional cost, and will be quoted based on scope.
- Includes company logo + URL
- All articles should have a named author byline and include a 350-character description/bio about author and (optional) high resolution headshot photo (preferably 300 dpi). Original articles can carry an Automation.com writer’s byline or be ghostwritten to appear to be by another author.
Send your ebook materials to [email protected].
Quick Links
Advertise and Sponsor With Us
With decades of experience crafting high-quality periodicals, the International Society of Automation (ISA) and its media brand Automation.com have helped automation and control professionals do their jobs and enhance their careers. Industrial automation, infrastructure and manufacturing pros find the information they need through our websites, digital magazines, newsletters, webinars and other publications. That means we can help your lead-generation, brand-awareness and thought-leader marketing goals through our global database of 123,000+ industry professionals.
Audience and Statistics
Our total subscriber count for all of our newsletter distribution lists combined is 85,000. However, each distribution list varies in count and subscriber makeup. The breakdowns below are calculated from the total combined subscribers for which we have the data.
Let's Get Started
We welcome the opportunity to help you craft an advertising program to meet your marketing goals. Select from our various brand awareness, lead generation and thought leadership options. Please use the form to contact us and one of our account exectuives will be in touch soon.