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Product and Solution Spotlight Email
Generate leads while promoting your products, solutions or services
Topical advertorial emails include a product, service, event, whitepaper, case studies, or other resources. Generate leads via the clicks on your content in the email. Non-lead generating placement is also available for those advertisers looking for exposure only.
Each spotlight email will feature up to for advertorial slots, yielding full contact information of subscribers who click on your ad as leads, targeted to 70,000-74,000 (depending on newsletter topic) automation and control professionals.
2026 Spotlight Topics & Frequency
IIoT & Digital Transformation (12 Issues)
- Includes IIoT, IT/OT convergence, Industry 4.0/5.0, smart manufacturing, digital twin, virtual and augmented reality, additive manufacturing, artificial intelligence, autonomous vehicles, and wearables.
Process Automation & Machine Control (12 Issues)
- Includes process control, batch control, process safety, DCS, operator interface, SCADA & RTU, instruments and sensors, final control elements, and electrical systems.
Factory Automation & Machine Control (12 Issues)
- Includes machine automation, PLCs/PACs, computer-based control, motors and drives, machine safety, HMI, operator interface, motion control, robotics, automatic identification, vision, and sensors.
Industrial Enterprise & Networks (12 Issues)
- Includes IIoT, control system integration, edge computing, cloud computing, data historians, data analytics, network devices, wireless networks, network protocols, intelligent device management.
Industrial Cybersecurity & Safety (12 Issues)
- Includes OT cybersecurity tools and resources, network management and protection, process safety, safety instrumented systems (SISs), burner management systems, fire and gas systems, functional safety, and machine safety.
Operations & Asset Management (12 Issues)
- Includes asset management, project management, data analytics, ERP, MES, sustainability, energy management, supply change optimization, risk management.
2027 Spotlight Topics & Frequency
Topical Spotlights
Our topical spotlights allow you to promote a product or solution focused on the most important topics as determined by the following criteria:
- Key topics as identified by ISA executive and volunteer leaders and defined by key topic task forces.
- Most popular topic discussions on ISAConnect discussion forums.
- Most commonly used topic tags of content published on Automation.com.
- Most popular topics queried of ISA's Mimo, large-language model (LLM) educated on ISA content.
To sponsor a topical spotlight, please select from the latest, trending, suggested topics below. Your topic selection will then determine the subscriber distribution list. Next, choose your preferred date based on the calendar below.
- Artificial Intelligence
- Robotics and Machine Control, including Physical AI
- Data Analytics and Data Management
- Digital Transformation, Cloud Computing and IIoT
- Digital Twins and Simulation
- Energy Management and Sustainability
- HMI, SCADA and Alarm Management
- Industrial Safety
- Industrial Workforce Development
- OT Cybersecurity
- Process Control and Instrumentation
- Smart Manufacturing
- Other Topic: Please note the link provides a complete list of our topic categories. However, we strongly suggest selecting a topic above due to volume of content published and interest of our readers.
Topical Spotlight Calendar
- Our topical newsletters are published on the first and third Tuesday and every Thursday of each month, except weeks containing a US holiday.
Sponsorship Opportunities
Lead-gen Sponsorship - $3,495
- Your company is the single sponsor of spotlight email
- Include from 1 to 4 assets in the issue
- lead generation - receive a report of subscribers who clicked on your content
Non-lead-gen Sponsorship - $2,445
- Your company is the single sponsor of spotlight email
- Include from 1 to 4 assets in the issue
- NO lead generation
Spotlight Email Specifications
Specifications for Spotlight
For each asset included in the issue, please provide:
- Sponsored By: {specify exact name of company to list here}
- Company logo
- Image: 500x313 pixels (Image Formats: .jpg, .gif, or.png. No animated .gif files please)
- Headline: 50 characters (including spaces)
- Body Text: 150 characters (including spaces)
- Call-to-action Text (Learn more, Get more information, etc).
- URL
Send your article materials to [email protected].
Quick Links
Advertise and Sponsor With Us
With decades of experience crafting high-quality periodicals, the International Society of Automation (ISA) and its media brand Automation.com have helped automation and control professionals do their jobs and enhance their careers. Industrial automation, infrastructure and manufacturing pros find the information they need through our websites, digital magazines, newsletters, webinars and other publications. That means we can help your lead-generation, brand-awareness and thought-leader marketing goals through our global database of 123,000+ industry professionals.
Audience and Statistics
Our total subscriber count for all of our newsletter distribution lists combined is 78,000. However, each distribution list varies in count and subscriber makeup. The breakdowns below are calculated from the total combined subscribers for which we have the data.
Let's Get Started
We welcome the opportunity to help you craft an advertising program to meet your marketing goals. Select from our various brand awareness, lead generation and thought leadership options. Please use the form to contact us and one of our account exectuives will be in touch soon.