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Content Marketing Opportunities
Generate leads while promoting your article, whitepaper, video or resource
Automation.com provides high quality contact information for automation and control professionals through our lead generation capabilities. You provide the content you want to offer our audience, and we will promote it to our 75,000+ subscribers through one of our various email options.
For Featured Content Alerts and Custom Messages, we will provide you with contact information of the subscribers who click on your asset, allowing readers access to your content without having to complete a form. Your leads will be emailed to you in an Excel spreadsheet seven days after the email is deployed. The lead information will be based on the data each subscriber provides in their profile.
Content Marketing Options
Multi-Format Article Placement Bundle - $5,455
- Promote your article* in a premium position on Automation.com’s home page, news, and portal pages. Does not include lead generation. See example of article placement in Featured Articles section of home page.
- Article* will also be placed in a Featured Content Alert email, distributed to 75,000 subscribers. Includes lead generation based on clicks in alert email. See example of Content Alert email on right.
- Article* will also be posted on Automation.com’s social media platforms. Does not include lead generation.
*See Article Writing Services
Featured Content Alert Email - $4,405
- Promote your article*, white paper, guide, ebook, video, or other asset in an alert email to 75,000 subscribers.
- Includes lead generation based on clicks in the alert email.
- See example of Content (Resource) Alert email on right.
*See Article Writing Services
Sponsored Article on Website - $1,495
- Have your article* published in a premium position on Automation.com’s home page, news, and topic portal pages.
- Article* will be posted on Automation.com’s social media platforms.
- Includes lead generation of subscribers who opt in to communications based on your article.
- See example of Sponsored Article.
*See Article Writing Services
Featured Product on Website - $1,495
- Have your product published in a premium position on Automation.com’s home page, news, and topic portal pages.
- Product details/landing page includes full product description with lead generation mechanism.
- Product will be posted on Automation.com’s social media platforms.
- Includes lead generation of subscribers who opt in to communications based on your product.
- See example of Feature Product on home page in the Featured Product section.
*Article Writing Services - $2,200
Leverage Automation.com’s experienced editorial staff to ghost write your bylined article (800 words maximum based on a single source interview) for inclusion in the digital magazine. Your article is yours to use in other marketing efforts.
Custom Alert Email - Price dependent upon list size
- Promote your content and/or message through Automation.com’s alert email template, customizable to match your content. Target our Global, North America, or US subscribers
- Click here for more details and pricing on Custom Email Messages.
- Includes lead generation based on clicks in the email.
Content Marketing Specifications
Featured Content Alert
White Paper or Article
- Provide PDF or link to an online asset
- Image: 500x313 pixels (Image Formats: .jpg, .gif, or.png. No animated .gif files please)
- Title: 50 characters (including spaces)
- Author
- Preview description: 300 characters (including spaces)
- URL
Video
- Provide video file (Formats: AVI, MOV, WMV, MP4, or FLV) OR link to video in YouTube
- Image: 500x313 pixels (Image Formats: .jpg, .gif, or.png. No animated .gif files please)
- Title of video: 50 characters (including spaces)
- Preview description: 300 characters (including spaces
- URL
Send your article materials to [email protected].
Custom Alert Email
- Our Template: Select an Automation.com email template to effectively promote your valuable content or event, and send us the content to include per the specs at the template link above.
- Text Only File: Also send a text only file for those subscribers receiving text-only messages.
- Subject line
- Email Address for test send. Please provide all the e-mail addresses to receive the test message. We will send a test message prior to scheduled delivery date for approval.
Send your advertisement materials to [email protected].
Multi-Format Article Placement Bundle
This premium package combines 3 content formats. Material specifications for each format are as follows:
1. Posting of your bylined feature article on Automation.com
- Articles must be non-promotional, thought-leader-type essays with a named author in the byline.
- Provide a Word document that is 400 to 1,000 words long that includes a headline, author name and author bio at the end. Hyperlinks within the article are optional, but please limit them to no more than three.
- For the byline, provide the author’s name, title, company and company URL. A short company description may be included. A headshot photo of the author may be submitted but is not required.
- Include at least one image in multiple sizes (500x313 pixels and 1200x628 pixels) attached to the email as separate files. Image formats: .jpg, .gif, or.png. Images for articles cannot include headlines, URLs or other text.
2. The same bylined feature article is delivered in an emailed Content Alert.
- The image, author name and text from the article will be reused. New material needed includes:
- Optional New Title: 50 characters (including spaces)
- Preview description: 300 characters (including spaces)
- URL
3. The same feature article is promoted on Social Media: Automation.com's Facebook, LinkedIn and Twitter pages.
- Provide an image, text and a URL following these specifications:
- Image size: 1200 pixels wide x 628 pixels tall (72 PPI)
- Text copy Note: A Twitter post allows for a maximum of 280 characters, including the URL. Please include a shorter text description for Twitter, if text copy + URL is over 280 characters.
- URL Tip: shorten URLs with Bitly or TinyURL work best – we can shorten the URL on your behalf, if needed.
Send your advertisement materials to [email protected].
Sponsored Article
- Submit a Word document containing a bylined, non-promotional, thought-leader-type article that is 400 to 1,000 words long.
- For the byline, provide author’s name, title, company and company URL.
- A sentence about what the company specializes in also can be included.
- Include at least one image, attached to the email as a separate file. Image size: 500x313 pixels. Image formats: .jpg, .gif, or.png. Images for articles cannot include headlines, URLs or other text.
Send your advertisement materials to [email protected].
Featured Product
- Image: 500x313 pixel image (formats: GIF, JPG, or PNG)
- Preview text: 250 characters MAX (including spaces)
- Headline: 50 characters (including spaces)
- Full description of product in Word or email text format. (Please do not send a PDF) You are allowed unlimited length to take up space for an entire webpage)
- Call-to-action (Learn More, etc).
- URL
Send your ad materials to [email protected].
Quick Links
Advertise and Sponsor With Us
With decades of experience crafting high-quality periodicals, the International Society of Automation (ISA) and its media brand Automation.com have helped automation and control professionals do their jobs and enhance their careers. Industrial automation, infrastructure and manufacturing pros find the information they need through our websites, digital magazines, newsletters, webinars and other publications. That means we can help your lead-generation, brand-awareness and thought-leader marketing goals through our global database of 123,000+ industry professionals.
Audience and Statistics
Our total subscriber count for all of our newsletter distribution lists combined is 85,000. However, each distribution list varies in count and subscriber makeup. The breakdowns below are calculated from the total combined subscribers for which we have the data.
Let's Get Started
We welcome the opportunity to help you craft an advertising program to meet your marketing goals. Select from our various brand awareness, lead generation and thought leadership options. Please use the form to contact us and one of our account exectuives will be in touch soon.