-
ISA provides technical resources and standards to help industrial automation professionals advance their careers and the field. We enable automation professionals worldwide to solve problems and enhance their skills by bringing people together to create new technologies and share best practices with future automation professionals.-
ISA Resources
-
Upcoming Events
-
Industry Insights
-
Consortia
-
Webinar Promotion & Creation
Use Automation.com to distribute your webinar recording
As the leading online resource for industrial automation, process control, and instrumentation professionals, Automation.com is your best resource to promote your educational content, include pre-recorded webinars.
Multi-Format Article Placement Bundle - $5,455
This three-part promotion delivers visibility and additional leads through an emailed Alert.
- Sponsored Article – create an article from a portion of your existing webinar transcript with a link to view the full webinar. That article is published in a premium position on Automation.com’s home, news, and portal pages. Does not include lead generation but does support tracking links.
- Social Media - article is promoted on Automation.com’s social media platforms. Does not include lead generation.
- Featured Content Alert - article is distributed to 75,000 subscribers via email. Includes lead generation based on clicks in alert email.
- Click here for more details.
Webinar Alert Email - $3,995
- Promote your webinar in an alert email to 75,000 subscribers. Includes lead generation based on clicks in the alert email.
- Click here for more details.
Partner with Automation.com to co-create and promote a new webinar
Hosted Webinar - $15,000
As the leading online resource for industrial automation, process control, and instrumentation professionals, Automation.com is your best resource for producing and promoting educational content.
Leverage Automation.com's editorial staff to help determine an informative, educational topic that will be most appealing to your audience. Our experienced team will also promote, host and moderate your webinar to ensure a smooth execution.
- Collaborate with us on topics and content that resonate with audiences
- Provide speaker(s) with a presentation or panelists that can be interviewed by our moderator
- Our host manages poll questions and the Q&A session to encourage engagement
- Pre-event promotion via social media and email alerts attract registrants
- Post-event promotion for one month encourages on-demand viewing to collect more leads
See more details and specifications below.
Hosted Webinar - $15,000
Webinar Element
Description
Collaboration on topic
Automation.com and sponsor collaborate to determine a marketable, informative and educational topic for our audience.
Editor-moderated
Our editor will moderate the event, including participating in the Q&A session with your speaker(s).
Co-branded (Sponsor + Automation.com)
Webinar is co-branded with Automation. com and sponsor’s logos.
Hosting and registration
Automation.com will provide the hosting services using GoTo webinar platform including landing page for registration, webinar reminders for registrants, and optional features, such as poll questions, handouts, and videos.
Webinar promotion
Automation.com will publish and promote your webinar on our website and social media channels, and in our newsletters. We will also create and send three custom email invitations to our global email subscribers or a predetermined segment of our subscribers.
Record and archive
The webinar recording will be published on Automation.com’s website and Youtube channel. You will also receive a copy of the recording and transcript.
Follow-up email to registrants
A follow-up email will be sent 1 day after webinar ends to all registrants that includes a copy of the webinar recording and any additional resources, if applicable.
Post webinar promotion
Automation.com will send two post webinar emails to our global subscriber database promoting the recorded version of webinar with registration landing page.
Webinar Steps & Specifications
Webinar Registration Page: Due 4-6 weeks prior to webinar
- Kick-off call with moderator regarding webinar topic and format
- Webinar title
- Webinar start time (include the time zone). Duration will be 1 hour, saving the last 10-20 minutes for a live Q&A session.
- Webinar description (150 words is a good guideline)
- Speaker name(s), job title, organization
- Email addresses for all webinar speakers (and other individuals) to be set up in the webinar platform
- 100x100 pixel image of speaker(s)
- Speaker bio (50 words) -OR- link to LinkedIn profile
- Company Logo
- Registration page contact fields (options: first/last name, email, country, phone (optional), organization, job title, industry and custom question)
- Optional: 200x200 graphics to include on the registration page
Note: Included with your webinar purchase, we will send 4 email promotions to our full global list promoting your live webinar.
Send your webinar materials to [email protected].
Practice and/or Pre-recording Session: Prior to webinar
- Schedule practice and/or pre-recording session for all participants (1 hour)
- We recommend presenter to run the presentation off of their own computer during live webinar. A quick run through of the webinar is high recommended during the practice session.
- Note: Do not embedded videos within PowerPoint presentation (the audience will be unable to hear the audio). If using a video, please send the mp4 video file OR link to video in YouTube to be set up in the webinar platform.
Send your webinar materials to [email protected].
Additional Details: Due 3-4 days prior to webinar
- Any webinar poll questions, handouts, or videos
- Seed questions (just in case the attendees are slow to ask questions at the end)
- Copy of your presentation (to be used as a back-up; presenter will run presentation off his/her own computer)
Send your webinar materials to [email protected].
Post webinar
- Immediately following the webinar, we will schedule a quick 15 minute meeting to evaluate the webinar
- Registration (lead) report will be emailed to you within 24 hours of webinar. You will also receive a transcript of webinar and a copy of the recording.
- Within two weeks following the webinar, we will promote the webinar recording to our global email subscribers. Leads will be captured using the same registration form from live webinar. Post webinar leads will be sent one month after webinar.
Send your webinar materials to [email protected].
Quick Links
Advertise and Sponsor With Us
With decades of experience crafting high-quality periodicals, the International Society of Automation (ISA) and its media brand Automation.com have helped automation and control professionals do their jobs and enhance their careers. Industrial automation, infrastructure and manufacturing pros find the information they need through our websites, digital magazines, newsletters, webinars and other publications. That means we can help your lead-generation, brand-awareness and thought-leader marketing goals through our global database of 123,000+ industry professionals.
Audience and Statistics
Our total subscriber count for all of our newsletter distribution lists combined is 78,000. However, each distribution list varies in count and subscriber makeup. The breakdowns below are calculated from the total combined subscribers for which we have the data.
Let's Get Started
We welcome the opportunity to help you craft an advertising program to meet your marketing goals. Select from our various brand awareness, lead generation and thought leadership options. Please use the form to contact us and one of our account exectuives will be in touch soon.