April 18, 2012 - The International Society of Automation (ISA) has issued a call for papers for the 7th Annual ISA Marketing & Sales Summit, which takes place 15–17 August 2012 in Austin, Texas, USA. The Summit offers keynote presentations and a variety of sessions focused on sales and marketing topics, including public relations, search engine optimization and product management. The program is divided into two conference tracks, Marketing and Sales. Papers should address the following topics:
- strategy and business development
- integrated strategies for marketing and sales
- digital marketing and social media
- complex sales best practices
- strategies in vertical markets
Sample topic areas include best practices in social media, guerilla marketing, brand marketing, winning complex accounts, market-driven product development, business development and engineering, product marketing management versus product management, sales versus marketing, redefining advertising in the digital age and more.
About ISA
Founded in 1945, the International Society of Automation is a leading, global, nonprofit organization that is setting the standard for automation by helping over 30,000 worldwide members and other professionals solve difficult technical problems, while enhancing their leadership and personal career capabilities. Based in Research Triangle Park, North Carolina, ISA develops standards, certifies industry professionals, provides education and training, publishes books and technical articles, and hosts conferences and exhibitions for automation professionals. ISA is the founding sponsor of the Automation Federation.