August 21, 2019 – Cambashi , an industry analyst and market consulting firm, specializing in the engineering and industrial software space, announced that Petra Gartzen has joined its Senior Analyst team. Petra has a research association with Cambashi and brings industry experience – both as an analyst and as a marketing practitioner in the global software space.
Petra’s role is strategic to Cambashi’s business as the Cambridge UK-based firm ramps up its global research and insight into new hot market areas – including Industrial IoT/Connected Applications, Building Information Modeling (BIM) and CAE software.
Petra has served in international research and marketing positions for analyst firms Dataquest and Gartner as well as serving in similar positions on the vendor client side with Adobe and Sun Microsystems. She excels in delivering research and insights to support senior level assessment and decision-making, as well as execution of Go-to-Market plans.
In particular, Petra has a specialist expertise in managing the shift from a perpetual software model to a subscription business model and all its ramifications. She has significant experience in supporting senior management strategy evaluation, has been featured as a regular guest on media platforms such as Bloomberg TV, and has frequently been interviewed by leading technology and business publications. She is a resource for Cambashi clients and looks forward to spending time with executives in support of their market intelligence and business planning activities.
About Cambashi
Cambashi is a market research, industry analysis and consulting firm doing business from its global HQ in Cambridge, UK. Its independent research and analysis delivers insights on the use of IT to address business issues in the manufacturing, process, distribution, energy, utilities and construction industries.
