October 31, 2011—Cole-Parmer released a new version of its ColeParmer.com web site with reorganized menus, enhanced filtering capabilities, and time-saving user functionality to streamline the shopping experience. In redesigning the site, Director of Global Customer Experience and eBusiness Dave Trebacz said, “We listened to customers and re-evaluated every page. Our greatest challenge was keeping our own biases out of the way.
Instead, we focused on customers’ needs.” Developing robust navigation that drives users to their destination faster required substantial changes. “We replaced the on-site search engine,” said Mike Mayer, Manager of Internet Development, “and added fly-out menus to quickly locate product categories and drill down to an item faster.” Thousands of additional filters allow customers to choose the product characteristic most important to them and narrow their selection within seconds. Quick views also enable shoppers to expand on product details without navigating further.
Clear customer favorites—including Customer-Written Product Reviews, Product ratings and Q&As, and Live Chat—remain on the site. Cole-Parmer has been a leading global source of laboratory and industrial fluid handling products, instrumentation, equipment, and supplies since 1955. Our product lines, including popular brand names such as Masterflex, Oakton, and more, are sold through company-owned customer channel outlets and a strong network of international dealers. We also feature an ISO-17025-accredited metrology lab for instrument calibration and repair. Cole-Parmer responds with excellence to customer needs, and offers application expertise and technical support.
