October 19, 2010 - congatec, a manufacturer of embedded computer modules, appointed Lars Hallberg as Territory Manager for Sweden, Denmark, Finland and Norway. Based at congatec's new Nordic sales and marketing office, Hallberg will be responsible for the multi-channel distribution strategy that includes both partner and direct sales. Lars Hallberg, who has more than 20 years of international experience in the application and sales of electronic components, most recently held the position of Field Sales Engineer (FSE) at Intel Embedded where he focused on servicing the company’s Nordic Broad Market customers. In his new position, Lars aims to strengthen congatec’s customer relations in the region by delivering excellent products coupled with first-class support.
“I want to make congatec the first choice for Nordic customers in the embedded market and build a reputation as the preferred vendor for innovative embedded solutions,” explains Lars. "With the assistance of Lars we will be able to consolidate and expand our position in the Nordic region this year. His appointment is the next step of several planned sales and marketing expansions in EMEA. We recently opened a sales office in the UK, plans to open further offices are under discussion," states Axel Petrak, Member of the Executive Board responsible for Marketing & Sales at congatec.
