Research Triangle Park, NC (July 11, 2006) -- ISA's First Annual Marketing & Sales Summit will be held 13-15 September 2006 at the Omni Austin Hotel Downtown in Austin, Texas. The summit, entitled "Best Practices in Customer Acquisition and Retention," will help marketing and sales executives in the automation markets meet the strategic and tactical challenges of the 21st century. The event is sponsored by the Management Division of ISA.
Keynotes and plenary sessions from Jane Lansing, VP Marketing, Emerson; Dan Miklovic, Managing Vice President, Gartner, Inc.; Mark Taft, Senior VP Global Systems Marketing, ABB; and Brian Chapman, Director of Corporate Marketing, Honeywell Process Solutions, will address the state of the manufacturing industry, the changing role of the senior marketing and sales executive, and the shift to service selling. Breakout sessions will provide practical information on search engine marketing, solution selling, public relations, branding, and more. "Automation products are complicated, our distribution channels are unique, and our customers are among the most sophisticated in the world.
This forum will provide a venue where we can discuss and more fully understand the realities of our business and how to better create customer-focused organizations," said Shari Worthington, Event Program Chair. Walt Boyes, editor of CONTROL magazine, serves as General Chair for the summit. Boyes has more than 25 years of experience in sales, sales management, marketing, and product development in the controls and instrumentation industry both for process instruments and environmental controls, including Executive Committee experience in three companies. "Each and every speaker that this summit features will focus in on marketing and sales in our markets, giving attendees relevant facts, achievable results, and tangible benefits," said Boyes.
Attendees can register online at ( www.isa.org/mktsales ) Exhibits and sponsorship opportunities are also available.
About ISA
Founded in 1945, ISA is a leading, global, nonprofit organization that is setting the standard for automation by helping over 30,000 worldwide members and other professionals solve difficult technical problems, while enhancing their leadership and personal career capabilities. Based in Research Triangle Park, North Carolina, ISA develops standards; certifies industry professionals; provides education and training; publishes books and technical articles; and hosts the largest conference and exhibition for automation professionals in the Western Hemisphere. ISA is the founding sponsor of The Automation Federation.