February 16, 2016 - U.S. Secretary of Commerce Penny Pritzker announced that she will lead the largest-ever U.S. delegation to Hannover Messe, the world’s foremost trade fair for industrial technology, taking place April 25 to 29, 2016 in Hannover, Germany.
For the first time in the Fair’s history, the United States will be the Partner Country, which provides the more than 270 businesses and economic development organizations (EDOs) in the U.S. delegation an unprecedented opportunity to be prominently featured in U.S. exhibition halls and during special events.
President Obama will also participate in this year’s event, themed "Integrated Industry-Join the Network."
“The United States is home to the most innovative and forward thinking companies in the world. But in today’s global economy, it is not enough to simply be the best – we must also let the world know that America is open for business,” said Secretary Pritzker. “Hannover Messe is a unique opportunity for American companies to showcase their products and capabilities to thousands of global advanced manufacturing representatives.”
The U.S. manufacturing industry has strong bonds to Germany and our countries have been vital partners in many geopolitical priorities. The 2016 Hannover Messe will be a milestone in our transatlantic trade relations and an example of the Obama Administration’s commitment to strengthening the U.S.
-Germany economic partnership.
The Department of Commerce will also host the U.S. Investment Pavilion, a centerpiece of the fair and host to state and local economic development organization exhibitors.
The International Trade Administration will have international trade specialists available on the show floor to provide insights into global industry trends, identify the best market opportunities for U.S. products, and facilitate introductions to international buyers, distributors, and investors.
