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Digital Transformation
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Sam Dunscombe
Sam Dunscombe is head of Growth at digital BSS provider Mobilise. Mobilise is a leading provider of SaaS solutions to the telecommunications industry. Focused on delivering highly engaging digital-first service propositions with excellent customer experience, Mobilise has a proven track record, deep industry knowledge and a team of specialists to support clients to building and executing transformational strategies.
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Feature
Understanding the Sunk Cost Fallacy in Digital Transformation
In this feature, Sam Dunscombe, Head of Growth at digital BSS provider Mobilise, explores the sunk cost fallacy in relation to digital transformation.By: Sam Dunscombe09 October, 2023 | 4 minutes
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