November 20, 2012 - Sercos international appointed Ilona Arnold as its Marketing Manager. In addition to e-mail marketing, events, media management, and public relations, her main tasks will be in the area of brand strategy and the expansion of global marketing activities.
Ilona Arnold gained many years of experience in marketing, PR, and lead management in various industries. For the previous 5 years, she was responsible for marketing at SDL Language Technologies, a market leader in the area of global information management technologies, with particular focus on the German-speaking markets. Before that she worked as a Marketing Program Manager for CoCreate Software GmbH, a former division of Hewlett-Packard (now PTC).
In addition to her expertise gained in IT industry, Ilona Arnold has over 10 years of experience in the industrial sector, having held positions such as Marketing Manager at Viessmann Ltd. in Great Britain, where she completed her Master of Business Administration parallel to this post.
“I am looking forward to the challenges of this exciting industry,” states Ilona Arnold. “Together with the members of the user organization, we will develop new cross-media approaches to continue to strengthen the sercos brand internationally.”
“Filling this leadership position allows us to underpin and expand our presence on an international scale,” adds Peter Lutz, Managing Director of sercos international. “With Ilona Arnold we have a marketing expert who will take our brand strategy to the next level and have a significant impact on our communication activities.”
sercos international is an association of users and manufacturers that is in charge of technical development, standardization, conformity inspection, certification, and marketing for the sercos automation bus. Based in Germany, the organization presently has more than 70 member companies located around the world, and has liaison offices in North America and Asia.
