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Audience and Statistics

Subscriber Totals

Our combined subscriber audience of 78,000 global automation professionals is made up of various job functions within the industrial and manufacturing organizations. Our subscribers have the option to opt into our various subscription lists ranging from our online magazine, general interest and topical newsletters, featured resources, and more. For the purpose of reporting our subscriber audience demographics we combine all our subscription lists together and identify a wholistic view of our subscribers broken down by job function, industry segment and geography. 

Subscribers by Job Function

*Percentages are based on 78,000 subscribers.

Job Function Percentage of Subscriber Makeup
Engineering/Design: Automation & Control Systems 29% Engineering/Design: Plant, Process, Production, Manufacturing 9% Engineering/Design: Machines & Products 5% Management: Operations/Maintenance 9% Management: Engineering 5% Systems Integration/Engineering Services 5% Training & Education 5% Technician: Electrical, Instrumentation, Control, Maintenance 2% Marketing & Public Relations 3% Student 16% Other (IT, R&D, Project Management, Quality Control, etc.) 12%

Subscribers by Industry Segment

*Percentages are based on 78,000 subscribers.

Industry Segment Percentage of Subscriber Makeup
Aircraft, Aerospace 0.4% Automotive, Other Transportation Vehicles/Systems 1.1% Chemicals & Allied Products 3.6% Communications/Networking/Data Services 1.0% Computers, Electronics and Semiconductors 5.9% Consumer Packaged Goods, Food, Beverage 2.9% Education & Training 11.8% Engineering Consulting/EPC 11.5% Fabricated Metal Products 1.0% Glass, Concrete, Stone and Clay Products 0.3% Government or Military 0.9% Industrial Machinery & Equipment 4.9% Instrumentation, Control, Test, Measurement Systems 8.4% Medical Devices/Equipment 0.6% Metal Processing 0.8% Mining & Minerals 1.3% Miscellaneous or Other Manufacturing 0.9% Oil, Gas and Petroleum - Extraction/Upstream 5.8% Oil, Gas and Petroleum - Pipeline/Midstream 0.2% Oil, Gas and Petroleum - Refining/Downstream 6.3% Paper, Wood & Allied Products 1.0% Pharmaceuticals, Life Sciences 2.0% Plastics & Rubber 0.7% Power Generation/Distribution - Electrical, Oil, Gas, Nuclear, Combined 4.1% Systems Integration/Value-Added Resellers 3.9% Textiles, Apparel and Leather 0.3% Water/Wastewater 2.1% Other 14.9% None 1.2%

Subscribers by Region of the World

*Percentages are based on 78,000 subscribers.

Region of the World Percentage of Subscriber Makeup
North America 49%         United States         42%         Canada         4.4%         Mexico         2.6% South America 7.8% Asia 29% Europe 5.8% Africa 5.1% Australia/Oceanic 0.8%

Interested and Engaged Technical Audience

Source: August 2026 Reader Survey

We surveyed our readers in August of 2026 about important topics, company size, actions taken after reading our publications, and areas of spending (up, down, stable).

Topic/Solution Importance Percentage of Readers
Advanced Control 35% Alarm Management 30% Analytical, Test & Calibration Tools 31% Artificial Intelligence 35% Asset Management 20% Cloud Analytics / Cloud Storage 10% Control Systems - Discrete 31% Control Systems - Process 45% Cybersecurity 30% Data Science / Strategy 18% Digital Transformation 25% Digital Twin 18% Edge Computing 16% Environment & Sustainability 12% HMI/SCADA 37% IIoT 27% Instrumentation & Sensors 37% Network Protocols 31% Plant Floor to Enterprise Integration 18% Robotics 14% Safety 28% Smart Manufacturing 17% Virtual/Augmented Reality 18% Wireless Communication 18%
Company Size Percentage of Readers
499 or less employees 30% 500-4,999 employees 50% 5,000 or more employees 18%
Actions Taken After Reading Publications Percentage of Readers
Shared ad / article with others 53% Visited company's website 61% Saved ad / article for further use 60% Identified potential suppliers 42% Collected information for purchase 28% Recommended product to colleagues 30% Contacted company or sales rep 21% Submit article for publication 11% Decided to purchase 10%

2026 Estimated Spend Level in Product Category (Percentage of Readers)

Product/Solution Category Increased Spending Level Stable Spending Level
IIoT & Digital Transformation 63% 17% Process Automation & Control 59% 25% Factory Automation & Machine Control 46% 30% Operations & Management 42% 32% Cybersecurity & Safety 60% 24% Industrial Data & Connectivity 53% 26% Workforce/Professional Development 48% 28%

Interested and Engaged Technical Audience

Using third-party data, like Google Analytics, Competitor Media Kits, and SpyFu, we compare our e-newsletter subscribers, website visitors, organic keywords, and estimated monthly SEO clicks with our primary competitors.

Newsletter Subscribers
Source: Competitive Media Planners
Automation.com 78,000
Control Engineering 20,000 Automation World 49,000 Control Global 17,000 Control Design 17,000

Monthly Website Visitors
Source: Google Analytics & Competitive Media Planners
Automation.com 125,000
Control Engineering 57,000 Automation World 25,000 Control Global 53,000 Control Design 40,000

Organic Keywords
Source: SpyFu
Automation.com 15,100
Control Engineering 16,000 Automation World 7,500 Control Global 4,300 Control Design 3,200

Estimated Monthly SEO Clicks
Source: SpyFu
Automation.com 10,900
Control Engineering 5,900 Automation World 10,200 Control Global 1,800 Control Design 1,800

Website Audience by Country

Using data from Google Analytics, below is a breakdown of website users by country over the last 12 months, from September 1, 2025 through August 31 2026. Over that 12-month period, Automation.com attracted 1,635,253 active users from countries all over the world. The percentages below represent the users from the top 25 countries over this 12-month time period. 
Country Percentage of Active Users
India 20% United States 19% Brazil 14% China 14% Germany 4.4% United Kingdom 2.1% Netherlands 1.6% Spain 1.6% Italy 1.4% Poland 1.2% Canada 1.1% Singapore 0.9% France 0.9% Australia 0.6% Japan 0.5% Mexico 0.5% Russia 0.5% Portugal 0.4% Lithuania 0.4% Hong Kong 0.4% Indonesia 0.4% Malaysia 0.3% Vietnam 0.3% Pakistan 0.3% South Korea 0.3%

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With decades of experience crafting high-quality periodicals, the International Society of Automation (ISA) and its media brand Automation.com have helped automation and control professionals do their jobs and enhance their careers. Industrial automation, infrastructure and manufacturing pros find the information they need through our websites, digital magazines, newsletters, webinars and other publications. That means we can help your lead-generation, brand-awareness and thought-leader marketing goals through our global database of 123,000+ industry professionals.

Audience and Statistics

Our total subscriber count for all of our newsletter distribution lists combined is 78,000.  However, each distribution list varies in count and subscriber makeup. The breakdowns below are calculated from the total combined subscribers for which we have the data.

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