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Audience and Statistics

Subscriber Totals

Our combined subscriber audience of 78,000 global automation professionals is made up of various job functions within the industrial and manufacturing organizations. Our subscribers have the option to opt into our various subscription lists ranging from our online magazine, general interest and topical newsletters, featured resources, and more. For the purpose of reporting our subscriber audience demographics we combine all our subscription lists together and identify a wholistic view of our subscribers broken down by job function, industry segment and geography. 

Subscribers by Job Function

*Percentages are based on 78,000 subscribers.

Job Function Percentage of Subscriber Makeup
Engineering/Design: Automation & Control Systems 29% Engineering/Design: Plant, Process, Production, Manufacturing 9% Engineering/Design: Machines & Products 5% Management: Operations/Maintenance 9% Management: Engineering 5% Systems Integration/Engineering Services 5% Training & Education 5% Technician: Electrical, Instrumentation, Control, Maintenance 2% Marketing & Public Relations 3% Student 16% Other (IT, R&D, Project Management, Quality Control, etc.) 12%

Subscribers by Industry Segment

*Percentages are based on 78,000 subscribers.

Industry Segment Percentage of Subscriber Makeup
Aircraft, Aerospace 0.4% Automotive, Other Transportation Vehicles/Systems 1.1% Chemicals & Allied Products 3.6% Communications/Networking/Data Services 1.0% Computers, Electronics and Semiconductors 5.9% Consumer Packaged Goods, Food, Beverage 2.9% Education & Training 11.8% Engineering Consulting/EPC 11.5% Fabricated Metal Products 1.0% Glass, Concrete, Stone and Clay Products 0.3% Government or Military 0.9% Industrial Machinery & Equipment 4.9% Instrumentation, Control, Test, Measurement Systems 8.4% Medical Devices/Equipment 0.6% Metal Processing 0.8% Mining & Minerals 1.3% Miscellaneous or Other Manufacturing 0.9% Oil, Gas and Petroleum - Extraction/Upstream 5.8% Oil, Gas and Petroleum - Pipeline/Midstream 0.2% Oil, Gas and Petroleum - Refining/Downstream 6.3% Paper, Wood & Allied Products 1.0% Pharmaceuticals, Life Sciences 2.0% Plastics & Rubber 0.7% Power Generation/Distribution - Electrical, Oil, Gas, Nuclear, Combined 4.1% Systems Integration/Value-Added Resellers 3.9% Textiles, Apparel and Leather 0.3% Water/Wastewater 2.1% Other 14.9% None 1.2%

Subscribers by Region of the World

*Percentages are based on 78,000 subscribers.

Region of the World Percentage of Subscriber Makeup
North America 49%         United States         42%         Canada         4.4%         Mexico         2.6% South America 7.8% Asia 29% Europe 5.8% Africa 5.1% Australia/Oceanic 0.8%

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With decades of experience crafting high-quality periodicals, the International Society of Automation (ISA) and its media brand Automation.com have helped automation and control professionals do their jobs and enhance their careers. Industrial automation, infrastructure and manufacturing pros find the information they need through our websites, digital magazines, newsletters, webinars and other publications. That means we can help your lead-generation, brand-awareness and thought-leader marketing goals through our global database of 123,000+ industry professionals.

Audience and Statistics

Our total subscriber count for all of our newsletter distribution lists combined is 78,000.  However, each distribution list varies in count and subscriber makeup. The breakdowns below are calculated from the total combined subscribers for which we have the data.

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