Don Wiencek, president of B&B Electronics Manufacturing Company, is restructuring the company's Engineering and Marketing teams to better position the company to meet its aggressive growth strategy.Mike Fahrion was recently promoted to Director of Engineering. Joining B&B Electronics as an electrical engineer, Fahrion subsequently served as Director of Engineering and most recently as the company's Director of Marketing. "Having directed both of these major departments at B&B Electronics, Mike Fahrion is poised to move the company forward, applying a major focus on innovative new product development," says Wiencek.
The company has a history of product leadership in industrial data communications and is now focusing its engineering efforts on wireless solutions to industrial communications challenges. Both traditional data communications and sensor-level communications are part of the product strategy.John Toraason was promoted to B&B Electronics Marketing Communications Manager. He was previously Marketing Communications Specialist. Toraason brings a wealth of experience in both traditional direct marketing and web-based marketing, with strong database management and strategic marketing planning skills.
"Both moves position B&B Electronics to achieve its aggressive growth plan," stated Wiencek.As a direct marketer, the company puts its list of catalog and web customers at over 50,000 engineers and technicians world-wide. The B&B Electronics catalog is well-recognized for both the unique technical solutions it offers and its broad distribution. Additionally, the company's web sites are visited by over 100,000 visitors every week. B&B Electronics is an Ottawa, Illinois based direct marketer of automation and communication solutions with core competencies in sale and manufacturing of industrial communication solutions.
