February 12, 2014 - Beckhoff Automation announced that Aurelio Banda has been promoted to become the company’s new Vice President of Sales and Marketing. Banda will take on this new role at the Beckhoff North American headquarters in Savage, Minn. (Minneapolis area). Prior to his promotion, Banda was a Central Region Manager for Beckhoff in the U.S.
In that role he oversaw a sales team covering the states of Illinois, Indiana, Wisconsin, Minnesota, Iowa, Nebraska, as well as North and South Dakota. Banda’s team drove sales increases at new and existing accounts and established a stronger presence in the region by opening a field office in Woodridge, Ill. (Chicago area). “After making significant contributions and driving positive change in regional sales management, the time is now for Aurelio Banda to broaden his attention to the national level and channel his proven leadership at Beckhoff’s North American headquarters facility,” said Graham Harris, President, Beckhoff Automation LLC.
Throughout his career, Banda has held high level sales and management positions at a variety of automation and controls suppliers and was owner/CEO of an engineering firm he started, Controls Plus, Inc. Adding to his tenure selling advanced PC-based control systems at Beckhoff, Banda has over 25 years of industrial automation experience with companies such as Bosch Rexroth and Rockwell Automation. Banda is a graduate of the University of Notre Dame; he holds an MBA and a Bachelor of Science degree in Electronics Engineering. Beckhoff Automation is a provider of advanced and open automation solutions based upon proven technologies for customers to implement high performance control systems faster and at a lower overall cost than traditional PLC and motion control systems.
Beckhoff’s “New Automation Technology” product range includes PC-based control, industrial PCs, automation controllers, operator interfaces, I/O, servo drives and motors. With representation in more than 60 countries, Beckhoff is well-positioned to provide global sales and service to its customers. Beckhoff sales and service are handled directly, with no intermediaries involved for exceptional customer service and consultation.
