Dec. 2, 2025 – camLine, a leading provider of Manufacturing Execution Systems (MES) and process excellence solutions, has unveiled its new brand identity as part of Elisa Industriq, marking a bold step in its journey to redefine manufacturing excellence.
A new chapter in industrial innovation
Joining Elisa in 2021 has enabled camLine to strengthen its capabilities and expand its reach. Now, as a fully integrated business unit, camLine brand is aligned with Elisa Industriq's other industry recognized business units, including Polystar, sedApta, CalcuQuote, TenForce, and Gridle—each shaping progress in their specialized domains.
The brand evolution reflects a shared mission: to empower manufacturers with global software solutions that create operational intelligence. The unified brand will bring together camLine's over 35 years of manufacturing excellence with Elisa Industriq's wider ambition, focus and capabilities in software development, giving businesses the tools to make data-driven decisions that enhance production quality, lower costs, and power growth.
"This brand evolution marks a pivotal moment for camLine and Elisa Industriq. It's more than a new identity—it reflects our shared ambition to deliver operational intelligence at scale. Operating as a unified brand, we can strengthen our promise to global manufacturers and empower them with the capabilities to navigate complexity, accelerate innovation, and take a lead in a rapidly changing world," says Henri Korpi , President of Elisa Industriq.
"Our recent acquisitions of Romaric's Material Control System and iCADA's Durables Management demonstrate camLine's commitment to advancing deeper into mission-critical manufacturing processes. Together with all of Elisa Industriq's business units, we're building an unprecedented ecosystem that combines all our strengths to help customers flexibly orchestrate global production while mastering the complexities of high-tech manufacturing at every level," comments Bryan Ng , CEO of camLine.
camLine maintains continuity while embracing change
camLine's brand evolution as part of Elisa Industriq represents a strategic step that brings the benefits of a broader ecosystem to customers and partners, while ensuring total continuity in operations, support, and expertise. Importantly, there are no organizational changes as camLine's legal entities and business structures are remaining unchanged.
Customers will continue to engage with the same trusted team and familiar contacts, and all existing support channels remain fully operational. camLine's deep expertise and proven solutions for semiconductor and electronics manufacturing remain central to its offering, while the brand's established impact continues to grow across sectors such as renewable energy, automotive, medical devices, and more.
Starting today, camLine's new visual identity, including the new logo and digital assets, will be visible on the company's website and social media channels.
All resources and content will migrate to https://www.elisaindustriq.com/, with full brand transition expected by early 2026.
About Elisa Industriq
Elisa Industriq creates software solutions for operational intelligence by multiplying industrial knowledge with AI innovation. Our businesses—camLine, sedApta, Polystar, CalcuQuote, TenForce and Gridle—serve over 2,000 clients internationally in the manufacturing, telecommunications and energy sectors.
Elisa Industriq delivers business value for customers by reducing costs, improving quality and generating growth. Our software solutions integrate with customers' existing systems to optimize their operations in areas including manufacturing execution, supply chain optimization, network analytics, and energy management.
Elisa Industriq is part of Elisa, a pioneer in telecommunications and digital services headquartered in Finland. Our shared mission is a sustainable future through digitalization. Elisa Industriq employs nearly 1,600 experts in Europe, Asia and North America.
