November 16, 2001 CHARLOTTE, North Carolina- Elestream.com (www.us.elestream.com) announced today its new e-commerce superstore is officially open for business.
Elestream.com is the only factory direct source for the purchase of Electrical Distribution, Automation and Control Products. Initial products are AC Drives, Reduced Voltage Starters, Manual Motor Starters and a complete line of switches. The product line will grow to include Circuit Breakers, Contactors, Relays, Timers, Micro PLCs, Pressure Switches and Solenoid Valves.
In short, Elestream.com will become a full service provider of Electrical Distribution, Automation and Control products. We are extremely excited to be transactional and look forward to serving our clients, said Christopher Bradley, Vice President of North American operations for Elestream. It has been a long process, but we one hope will lead to a strong presence. After announcing their intention to enter the market in August, Elestream is now ready to take orders.
Customers can place orders directly online or by phone (toll free @ 877-50POWER) with the option of receiving their products the very next day. What separates Elestream.com from its counterparts, is the ability to bring these products to the users factory direct.
As the e-commerce division of SIEI, S.p.A. of Italy, Elestream.com will deliver product in the fastest and most direct manner possible.
We will be the only direct channel in North America for these types of products, said Bradley. While other on-line ventures are distributors for multiple manufacturers, we are the factory. Many of our products carry the SIEI brand but we will not hesitate to offer additional complimentary products that the market demands. This should allow us to provide the small to medium OEM, Installer and System Integrator with the quantity level pricing not available to them from other manufacturers.
They will no longer have to buy from their local distributor, they can buy factory direct from us. Elestream will use the worldwide presence of the SIEI group to form alliances and partnerships with other manufacturers that will allow growth of the product line while keeping the core strategies of direct and cost effective delivery intact. They have plenty of room for growth with a 15,000 square foot warehouse and an additional 4 acres ready for expansion.
About SIEI S.p.A. SIEI (pronounced see-ay), Società Industriale Elettrotecnica Italiana, was established in 1934 with the aim of launching innovative high quality electrical engineering products in the Italian market. In 1938, production of contactors, fuse boxes, insulated cases, push-button panels and automatic control and electricity distribution panels started under license from Klökner-Moeller, Bonn, a company which was making its name as a European pioneer and sector leader.
The company grew and, after the Second World War, it moved from its Via Braida offices destroyed by bombing in 1943, to its present offices in Via Lomellina- Milan. The company has seen rapid growth in the 90s. Revenues exceeded $55 million in 2000 with more than 400 employees world wide. Through various alliances SIEI has become a quality player on the world market; the best example of this would be an ongoing manufacturing and marketing contract with General Electric. The result of this growth is the most widespread sales network in the industrial automation field in Italy (12 company branches and 4 representative offices), and a presence throughout the world, with offices and personnel able to ensure expert technical assistance.
Additional information about SIEI, S.p.A. can be viewed on its website, www.siei.it .
Press ContactsChristopher J. BradleyVP & General ManagerElestream.com2744 Yorkmont RoadCharlotte, NC 28208704-357-0800 [email protected]
