Ann Arbor, MI October 20, 2002 Entivity, the leading automation software provider, will be joined by Posco Steel Works to demonstrate how Entivity helped Posco deliver a profit of $6.25 million at their Pohang Iron Mill. The joint presentation takes place during ISA 2002, on Tuesday, October 22 at 4pm in the Hyatt Regency McCormick Place.Posco Steel Works, South Korea, is one of the largest steel manufacturers in the world and widely recognized as the most efficient, most profitable steel producer bar none. In 1999, the Company launched its Process Innovation initiative streamlining every aspect of their business and tightly interconnecting every process.
Part of this innovation was standardizing on Entivity VLC and riding themselves of proprietary, costly PLCs. Entivity VLC has helped Posco achieve nearly 40% cost savings in all project phases and enhanced their competitiveness and robustness.Mr. Han-Ku Park, project manager at the Pohang Iron Mill will provide a first-hand account of how VLC replaced an old Distributed Control System and why the Company has standardized on Entivity for all future projects. Learn why Posco customers, Hyundai and Kia Motors, in South Korea, have also standardized on Entivity PC-based control.
In addition, get a glimpse into the market for automation software in 2003 from Entivitys resident prognosticator, Pete Durand, COO. Entivity, offers three software solutions including Steeplechase VLC, Entivity Studioä and Think & Do® Live!. In 2001, Entivity introduced Automation ProjectNet, a web-based collaboration tool that gives engineers and product managers a single, secure environment to host, manage and utilize all document control and HMI files associated with large automation projects. These products have gained wide acceptance increasing connectivity and productivity in complex manufacturing applications and material handling.
Entivity Inc. was formed in 2001 as a result of a merger between two leading automation software companies, Think & Do Inc. and Steeplechase Inc.. This merger makes Entivity the leading provider of PC-based control solutions.
Entivity has backing from major venture capital firms and several strategic investors, including Schneider Electric and Automationdirect.com.For additional information, visit the Entivity website at www.entivity.com or call 800-722-6875.

