Research Triangle Park, NC (24 March 2008) - ISA calls for papers in preparation for the 3rd annual Marketing & Sales Summit, hosted in Cleveland, Ohio, 17-19 September 2008.Sponsored by the ISA Management Division, ISA's Marketing and Sales Summit will help marketing and sales executives in the automation markets meet the strategic and tactical challenges of the 21st century.This unique event is designed exclusively for senior sales and marketing professionals in the automation markets. The event will be held at the Wyndham Cleveland at Playhouse Square in Cleveland, Ohio. Abstracts may be submitted for the conference session presentations through 11 April 2008.
Conference sessions will focus on topics such as market-driven product development, business development and engineering, product marketing management vs. product management, sales vs.marketing, branding in the web 2.0 era, redefining advertising in the digital age and more.
In addition to the informative sessions and paper presentations, pre-conference workshops and roundtable discussions will be held, as well as networking opportunities during exhibits and cocktails.Exhibits and sponsorship opportunities are also available. Contact Rodney Jones, ISA Senior Administrator, Technical Division & Symposia at (919) 990-9418. In order to be considered for the 2008 program, please submit your abstract no later than 11 April 2008 via e-mail to Program Chair Shari Worthington at [email protected] .
More information about the event is located at www.isa.org/mktsales .
About ISA
Founded in 1945, ISA is a leading, global, nonprofit organization that is setting the standard for automation by helping over 30,000 worldwide members and other professionals solve difficult technical problems, while enhancing their leadership and personal career capabilities. Based in Research Triangle Park, North Carolina, ISA develops standards; certifies industry professionals; provides education and training; publishes books and technical articles; and hosts the largest conference and exhibition for automation professionals in the Western Hemisphere. ISA is the founding sponsor of The Automation Federation.