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Lead Generation

13 September, 2024
Lead Generation
Lead Generation
Automation.com and InTech offer lead generation based on clicks in emessages and lead generation based on form submission to access individual assets, like white papers, ebooks, etc.

Proven Lead-Generation Opportunities for Marketers

Leads from Emessage Clicks

Leads delivered from clicks in our electronic messages typically include the following standard fields. Leads from clicks is the least- invasive method for our subscribers because submission of a form is not required to access your link or asset. However, because we rely on the subscriber data already in our database, that also means every lead may not contain every field listed below.

  • Email Address
  • First Name
  • Last Name
  • Company
  • Job Title
  • Job Function
  • Industry Segment
  • Country
  • State (not required)
  • Phone (not required)

Leads from Digital Magazines, Ebooks and Webinars

Leads are generated from forms submitted to download the digital magazine/ebook or register for the webinar. We create a form for each digital magazine/ebook and webinar, which typically includes the following required fields. For single-advertiser digital magazines/ebooks or webinars, we can customize the fields on the form to meet your needs.

  • Email Address
  • First Name
  • Last Name
  • Company
  • Job Title
  • Country
  • Phone (not required)

Custom Form Capability

Does your lead generation campaign include an asset that you would like to gate behind a form? We can set up a custom form and landing page, including all the fields you require. However, we suggest only requiring a minimum number of fields, so you don’t deter form submissions. There is an additional charge of $350 for each custom form.

Lead Delivery

Leads are typically supplied to the advertiser 7-10 days after deployment of a lead generation activity.

Privacy & Opt-in Compliance

Our Privacy Policy details how we collect and share subscriber information with our advertisers and sponsors. With the adoption of more stringent privacy regulations in various parts of the world, we are positioned to fulfill your company’s privacy and opt-in requirements. Click here for more details by lead generation opportunity.

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