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Northwire upgrades web site

By: Northwire Inc.
12 September, 2013
2 min read
Site covers wire and cable, retractile cords, cable assemblies, connectors, harnesses and contract manufacturing.

September 12, 2013 – Northwire updated its website and mobile commerce tool for custom technical wire and cable, retractile cords, cable assemblies, connectors, harnesses and contract manufacturing with maximum efficiency and ease of use. With over 8,000 standard products and infinite custom cable configurations available, Northwire designs and manufactures innovative solutions for their esteemed customers in life sciences, energy, industrial, aerospace and defense markets. Often integral to their products’ functionality, NWI’s wide depth and breadth of product offerings are aptly regarded as life lines by customers.

“At Northwire, our customers deserve the best,” explains Kevin Rector, Technical Sales Manager, “not only is it paramount to have the fastest lead times with the highest quality, our team collaborates with you to customize flexible inventory management programs designed to meet your exact needs.” Celebrating over 25 years with the Northwire Team, Rector emphasizes, “Northwire’s strategic partner programs and no minimum order quantities complement your operations. Saving you time and money is our goal, which is why we are pleased to increase the velocity of process and information flow with our newly launched digital platforms.”

Driven to meet their customers’ exact specification and exceed their service expectation, Northwire counts down 5 easy steps to reducing inventory and increasing the flow of cash, materials, process and information – bringing you a little closer to being the supply chain hero: Designed to complement Northwire’s suite of personalized vendor-managed inventory solutions, the Northwire.com features a convenient, responsive web design, optimal viewing experience, ease in reading, and navigation requiring minimal resizing, panning and scrolling. Customer supportive resources integrated with Northwire.com are easily accessible by smart phones, tablets and other mobile devices and do not require users to download additional applications.

Access more technical information faster with the interactive “digital toolbox” that is fully accessible via mobile devices. Built for speed and convenience, the next generation toolbox features a variety of engineering resources, including:

  • Electrical Calculator
  • Stranding Conversion Chart
  • Ampacity Chart
  • Metric Conversion Chart
  • Color Chart
  • Infographics

In addition to practical digital tools and resources, the readability and site aesthetics are improved with enhanced visuals, fresh photography and a user-friendly interface. Complex technical information is presented through charts and visually descriptive infographics, providing the ability to source standard and custom cable products by agency compliance, market, end-application or user-requirements. Intended to streamline and simplify, NWI’s signature infographics reduce time spent sourcing standard wire and cable or designing custom cable. Pioneering infographics are also illustrated in the 2013 NWI Lab360 catalog – available in English, Spanish, print or digital download.

About Northwire

Cable manufacturer, Northwire, Inc., celebrating over 41 years of innovation, is a registered woman-owned small business (WOSB) with corporate headquarters and manufacturing in Osceola, Wisconsin, a design engineering center in Carson City, Nevada, engineering and manufacturing in Santa Teresa, New Mexico. The cable engineering company is the premier partner for the design, manufacture and contract services of custom technical products including wire and cable, retractile cords, cable assemblies, connectors, harnesses, injection molding, over-molding and contract engineering and OEM (Original Equipment Manufacturer) for diverse applications in life sciences, energy, aerospace, defense, mil spec, industrial, machine vision, architectural lighting, underwater and more.

Northwire is a member of NDIA (National Defense Industrial Association), NCMA (National Contract Management Association), RIA (Robotics Industries Association), AIA (Automated Imaging Association), Fieldbus Foundation, ODVA (Open DeviceNet Vendors Associations) and WAI (Wire Association International), among others.

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