• ISA provides technical resources and standards to help industrial automation professionals advance their careers and the field. We enable automation professionals worldwide to solve problems and enhance their skills by bringing people together to create new technologies and share best practices with future automation professionals.
    • Industry Insights

  • We attract over 140,000 unique automation professionals monthly, making us the premier online content provider and the only dedicated electronic magazine in the automation industry.

    Monthly Magazine

    • More things to read

    Back
    Back
  • M logo for Automation.com Monthly. Link to current issue.

OMRON Integrates Sales and Support

By: Omron Automation & Safety , Omron Automation & Safety
05 March, 2012
2 min read
Omron Industrial Automation and Omron Scientific Technologies combine sales forces for machine automation systems and safeguarding.

March 5, 2012 - Omron Industrial Automation and Omron Scientific Technologies Inc. announced an internal realignment of support for machine automation systems and safeguarding to satisfy the needs of a wider range of customers, leveraging years of trusted application knowledge from across the company. The sales and support organizations of Omron Industrial Automation and Omron STI will report to the same management while maintaining individual expertise in established areas at their current locations. The path to market using distributors remains unchanged: those specializing in either Automation or Safety will continue with that product portfolio; those distributors authorized for both will support both product categories.

Customers will experience “business as usual” when the internal change takes effect on April 1, 2012. “This sales realignment is the planned next phase of integration to provide our customers powerful machine automation and safety solutions, backed by application expertise and support acknowledged to be the best in the industry,” explained Gregg Holst, President/Chief Operating Officer of Omron Industrial Automation for the Americas. “In 2006, when Omron acquired STI, we started down a path that would allow us to leverage the combined strengths of a Global Automation Company while providing us with the resources to invest in and grow our safety business in a very competitive market,” says Jim Ashford, President and Chief Operating Officer of Omron STI.

“This arrangement has turned out to be a great success for all of us. The subtle, but important next step in our evolution capitalizes on our organizational synergies and strengthens our ability to deliver exceptional customer value.” “There are four goals we seek to accomplish with this new arrangement,” states Tony Canonaco, Omron STI Vice President Sales: 1. Strengthen our Automation Competency – We offer our customers a completely integrated automation solution that includes Safety, Motion, Vision, and Logic. 2.

Present One Omron Automation Company – In the eyes of our customers, we will be easier to do business with by offering a complete solution including issuing one purchase order and having one point of contact for integrated support. 3. To Provide Employee Enrichment – As a large, globally diverse Automation Company, we are able to provide additional personal and professional growth opportunities to all of our employees. 4. To Transform the Company – Enhance the companywide culture with a passion for improving Safety and Productivity of machinery.

The realignment consolidates internal management responsibilities for Automation and Safety sales and support into three regions: USA and Canada; Mexico and Latin America; and Brazil. The arrangement enables greater sensitivity to local regulatory requirements to provide appropriate products and systems to customers.

Advertisement

About Omron Industrial Automation

Headquartered in Kyoto, Japan, OMRON Corporation is a multi-billion-dollar, diversified company with business units producing industrial automation products, electronic components, healthcare equipment and ticketing systems. Omron Industrial Automation is a global leader providing complete automation solutions for industrial applications. The Pan-American headquarters is located in Schaumburg, Illinois, USA.

About Omron STI

Omron Scientific Technologies, Inc. is a North American provider of automation safeguarding products and services. Omron STI safety products and integration services are used to protect workers around machinery, automated equipment and industrial robots in a wide variety of applications and markets, including semiconductor, automotive, medical, electronics manufacturing, packaging and consumer markets. Omron Scientific Technologies Inc. is located in Fremont, California, USA.

Advertisement

Trending Articles

Advertisement

Related Articles

View all Articles and News
Advertisement
Advertisement