MILAN, Feb. 11, 2026 — Rockwell Automation, Inc., the world's largest company dedicated to industrial automation and digital transformation, announced that Italian and Swiss household brand Orphea has deployed a new, custom-made end-of-line packaging system, designed by Rockwell Automation and automation specialist Vimco, that will accelerate production, reduce error rates and enable Orphea to expand and scale.
Orphea is a leading manufacturer of fabric protectors. Its products are made from sheets of porous paper impregnated with perfumed oils that contain active ingredients of vegetal origin. These premium products are delicate and packed in high-quality packaging that requires dexterity to manipulate and to fasten closed.
“With this new automated system, we can control production cost, speed and quality in a way that enables us to expand, scale and diversify,” said Orphea CEO Gianpaolo Re. “Greater efficiency is key to our future product and expansion plans. We hear a lot of hype about robotics. But I was really impressed by this new system. It allows us to combine the quality of craftsmanship with the speed, precision and accuracy of automation.”
Until now, this process of packaging fabric-protectors had been too complex and required too much precision to automate. The new system, based on Allen Bradley® drives and switches, overcomes this, providing the precision and dexterity needed to handle the delicate product, even switching rapidly from one size to another, allowing Orphea to merge product lines for greater efficiency and cost effectiveness.
“Because of the high quality of the product and the complexity of the packaging, this was a challenging job,” said Chiara Mambretti, sales and market lead at Vimco. “Thanks to our fantastic working relationship with Rockwell Automation and Orphea, we’re extremely excited by the end result, which we expect to greatly enhance the efficiency of the production process.”
“Rockwell Automation was very pleased to work with Vimco in supporting Orphea,” said Rodrigo Riera, regional vice-president, Southern Europe, Rockwell Automation. “Orphea’s application demonstrates how modern precision robotics is now able to automate and radically optimize tasks once thought so complex that they could only be done manually.”
About Orphea
Orphea is a brand leader in perfuming, care and protection of fabrics. It specializes in fabric-protection products, including strips and cardboard. It is part of Tavola S.p.A, a holding company for several household and personal-care brands. Orphea’s product line is regulated under the EU’s Biocidal Products Regulation, with authorizations overseen by the European Chemicals Agency and national authorities.
The brand develops unique plant-derived active ingredients combined with modern biocidal formulations. These have the benefit of being effective and environmentally friendly. Orphea’s products are household names in Switzerland and are sold across Italy and in other European markets. Orphea is a market leader in European household protection products.
About Vimco
Founded in 1980, Vimco is a leading specialist in the design and manufacture of precision automated packaging systems. The company serves clients across both food and non-food industries, delivering tailored automation solutions to meet different production needs.
With a dedicated in-house research and development team, Vimco continuously integrates the latest innovations into the design and construction of its packaging systems — whether standardized or custom-built. From initial consultation and design, through manufacture, installation, and after-sales support, Vimco provides a comprehensive, end-to-end service focused on performance, reliability and long-term collaboration.
About Rockwell Automation
Rockwell Automation, Inc., is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 29,000 problem solvers dedicated to our customers in more than 100 countries.
