Wavetrend, the world-leading manufacturer of active Radio Frequency Identification (RFID) technology, is pleased to announce two new board positions with the appointment of Ken Moss as Executive Chairman and Charles Cameron as a Non-Executive Director. In addition, Adrian Segens has been appointed as Head of Sales and Marketing for Europe. By strengthening the management team, Wavetrend plans to capitalize on the significant opportunities for growth in the active RFID market. Mr. Moss is a successful entrepreneur and manager in the IT sector with over 20 years experience at software and hardware companies in the UK and Continental Europe.
As CEO of Bytech Ltd, a provider of high-end software solutions, Mr. Moss managed the company through a period of dramatic growth and its sale to Avnet Inc, where he became European President. During Mr. Moss’ tenure, Avnet Inc’s turnover grew seven-fold to close to $1bn and became IBM’s first pan-European business partner. Mr.
Cameron is a Managing Director in the London offices of Jefferies Broadview, the technology division of US investment bank Jefferies & Co. Inc, and was previously a Director at Goldman Sachs. He has 18 years investment banking experience in New York, Tokyo and London and has led numerous high profile technology IPOs and secondary issues. Mr. Cameron was also CEO of InTechnology plc, a UK quoted company and one of Europe’s largest providers of managed data storage and security services.
Mr. Segens has extensive experience in the field of technology sales. He joins from GS1 UK, the UK arm of the EAN/UCC (GS1) network, which sets a number of international standards including those for bar coding and RFID. There he was a Business Manager responsible for commercialising GS1’s knowledge and IP. Prior to this he worked as a manager for Intellident Ltd, the UK’s leading integrator of RFID technologies, Loma Systems Ltd and Domino Printing Sciences plc.
Chris Bishop, Chief Executive Officer of Wavetrend commented: “We are delighted to welcome these very senior individuals on board. Their backgrounds in technology sales, marketing and financing is of the first order and their experience will prove invaluable to Wavetrend as it continues to grow in stature with customers, partners and investors.”
Wavetrend– Enabling Assets to Communicate
Wavetrend Technologies Ltd is a world-leading provider of Ultra Long Range (ULR) active Radio Frequency Identification (RFID) technology. In collaboration with its global network of strategic and accredited channel partners, which include IBM, Motorola, QinetiQ, Red Prairie and Symbol, Wavetrend provides hardware and software solutions for the RFID market. At the core of the group’s technology is an open platform architecture which is highly scalable and simple to integrate. ULR active RFID tags contain their own power source, enabling real-time asset monitoring and tracking over distances of less than 1 metre to greater than 250 metres. Wavetrend’s tags are robust and have an internal battery life of up to 8 years.
The addition of sensors to detect, for example, vibration or changes in temperature, enables assets to communicate their whereabouts and condition using secure transmission protocols for maximum security. Through its extensive domain knowledge and proven ability to meet the requirements of customers and channel partners alike, Wavetrend is well placed to lead the growth of this market. Projects have been successfully deployed across multiple vertical markets including; security, defence, health, transport, mining and oil and gas, enabling assets to communicate within their environment. Founded in 1999, Wavetrend is head-quartered in Richmond, London, and has offices in Washington DC and Johannesburg.