July 8, 2026 — Whatfix, the global leader in agentic digital adoption platforms (DAPs) for enterprises, has announced a partnership with global industrial software company PTC Inc. to help manufacturers improve software adoption, accelerate new feature discovery and use and maximize ROI across product lifecycle management (PLM) environments.
This partnership makes Whatfix the only agentic digital adoption platform partnering with PTC in the PLM segment. Together, the companies will help manufacturers across the automotive, industrial equipment and medical device sectors accelerate operational excellence and maximize return on investment from PLM software investments by improving user proficiency, workflow execution and operational adoption at scale.
Manufacturing organizations operate highly complex enterprise environments where engineering precision, compliance, workforce readiness and speed-to-market directly impact business performance. Yet many enterprises continue to struggle with realizing full value from software investments due to poor adoption and workflow inefficiencies. A commissioned Whatfix study with Forrester found that ineffective digital adoption costs mid-sized enterprises an average of $10.9 million annually through lost productivity, process inefficiencies and underutilized technology investments.
Through the partnership, Whatfix will support manufacturers using PTC Windchill with AI-native in-app guidance, workflow support and adoption analytics embedded directly within workflows across enterprise applications. The goal is to help engineering and operations teams improve process consistency, accelerate user training and cross-functional workflows and drive faster adoption of PLM systems.
Powered by AI and ScreenSense, the Whatfix AI-native platform understands user context and intent to provide real-time guidance, automate support, identify friction points and drive continuous process optimization. This enables organizations to accelerate adoption, improve productivity, strengthen compliance and unlock greater returns from enterprise software and AI initiatives.
Spanning North America, Europe, Asia-Pacific and Australia, Whatfix serves 600+ enterprises across some of the world's most complex and regulated industries. For more information, visit the Whatfix website.
