CAS Software Presents Consistent Customer and Sales Processes for Industry 4.0 at Hannover Fair

Summary

April 8, 2021 - Aiming to offer holistic solutions along the Customer Journey, CAS Software presents integrable CRM/XRM and CPQ configurator solutions from one provider for industry, mechanical engineering, and equipment construction at the digital Hannover Fair April 12-16, 2021.
 
The digitalization and customization of complex products in the age of Industry 4.0 requires innovative solutions for customer relationship management in the sales and service sectors: during the Hanover Fair digital edition, CAS Software will show how the combination of CRM/XRM as well as product, and quote configuration becomes one integrated solution with which you can create flexible and efficient processes and exciting customer experiences along the Customer Journey.
 

Create an experience with the integrated Customer Journey

At CAS Software, you can witness seamless consulting and communication processes without system interruptions. From first contact and opportunities in the CRM/XRM system to smart product configurations with CPQ, to service and after-sales processes: the individual stations of the process chain are linked with each other so the customer and their order are always in focus.

Integrated digital wizards and recommender systems based on artificial intelligence as well as virtual and augmented reality are creating unique customer experiences. Especially when customers cannot view products on location, VR/AR solutions help create and establish emotional and sustainable customer loyalty. For example, with a glance through the VR glasses, customers can view vehicles or machines in the virtual space, and you can establish interactive and collaborative communication with your customers.
 

Customer Centricity is the future

"Nowadays, especially industrial companies depend on eye-level collaboration with their customers that is integrated, smart, efficient, but also customized, digitally fair, and trustworthy," Martin Hubschneider, CEO of CAS Software AG, said. "With the combination of CRM/XRM and product configuration, CAS Software offers an integrated solution landscape from one provider that is currently unique in the market. On this basis, you can easily and quickly create quotes and, at the same time, create and extend distinctive and appreciative relationships based on emotional loyalty."
 

Smart wizards for the new digital workspace

As the German market leader for CRM/XRM in SMEs, the software experts from Karlsruhe present numerous functions and possibilities for an efficient and customer-centric relationship management: from SmartWe, the app-based cloud solution for small businesses, to the flexible CAS genesisWorld solution.
 
The product highlights of the current CAS genesisWorld version include, for example, smart wizards such as the AI-based Picasso search that is supported by artificial intelligence algorithms and highlights important appointments, documents, opportunities, tasks, and contacts. Using the integrated App Designer, you can customize orders and processes to best fit your use cases and thereby increase the level of freedom and flexibility. The worldwide unique CAS SmartDesign® technology ensures a consistent Look & Feel and user experience even on mobile devices such as smartphones, tablets, or notebooks. The software automatically adapts to the respective device and display sizes and creates a consistent user experience while also supporting working remotely. The world's most mobile CRM provides a basis for a new kind of digital workspace: any place can become your office.
 

Desired products with CPQ

The product and quote configurator CAS Configurator Merlin centralizes product knowledge in your company with user-friendly wizards. The configurator promotes cross-unit flexibility as you can divide your entire product landscape into components and thereby create the basis for later configurations during the sales process. At the same time, the configurator enables the manufacture of custom products based on the components manufactured in series. Thus, you can create quotes more quickly and easily and prevent errors thanks to the integrated check for technical feasibility. With only a few clicks, you can offer the ideal custom product to any customer. You can further process configuration data directly in a smart production thanks to available interfaces. Prospectively, these functions can be used to directly address machines, robots, and cyber-physical systems in the production environment and establish an autonomous production.
 

Digital sovereignty ensures trustworthiness

Digital sovereignty is a significant factor for trustworthy customer relationships in sales processes and customer relationship management. The CAS Software solutions have been honored with the "Software Made in Germany" quality seal and the fair.digital seal and support you in complying with the EU-GDPR, with the management of declarations of consent, or the automatic and timely deletion of data.
 

About the Hannover Fair digital edition

The Hannover Fair digital edition is the knowledge and networking platform for industry, energy, and logistics. It is built on three pillars: Expo, Conference, and Networking. Under the key theme of "Industrial Transformation", pioneers present their technologies and ideas for the factories, energy systems, and supply chains of the future. The top issues include digital platforms, Industry 4.0, IT security, carbon-neutral production, AI, lightweight construction, and Logistics 4.0. Conferences and panels complete the program. The HANOVER FAIR digital edition takes place from 12 to 16 April, 2021. In 2021, the partner country is Indonesia.

About CAS Software AG

CAS Software AG was founded in 1986. The founder Martin Hubschneider is CEO of the company. In the CAS Group, more than 450 co-creators develop market-leading software solutions around relationship management i. a. on the CAS Campus in Karlsruhe. The product portfolio includes CRM/XRM solutions, quote and product configurators (CPQ), and industry solutions which are used by companies and organizations to establish and maintain successful customer and business relations, and to make better use of corporate knowledge as well as increase employee efficiency. More than 480,000 users in 42 states rely on CAS Software solutions in their daily business.

CAS Software is the specialist for CRM/XRM and innovative configurator solutions from Karlsruhe and is involved in numerous national and international research projects. The company has received multiple awards for its innovative product range and commitment to the SME sector, i. a. the distinction as a TOP 100 Innovator, the German Design Award, as well as the "Great Place to Work" seal for its unique company culture on the CAS Campus. In the ranking of the most innovative "Mittelstand" (SME) companies in Germany published by WirtschaftsWoche magazine, CAS Software has garnered a spot at the top with 3rd place of 3500 companies.