MILWAUKEE, June 29, 2004 - Rockwell Automation today announced that Kraft Foods has selected the Rockwell Automation Power & Energy Management Solutions (PEMS) team to develop and execute a sustained energy reduction initiative across the Kraft manufacturing facilities in North America. This multiyear initiative will facilitate Kraft's understanding and management of how energy is used within its plants and help the company identify opportunities to reduce energy costs through lower consumption. "Finding ways to reduce energy demand is fully consistent with our drive to achieve efficiencies in all aspects of our business," said Fred Sherriff, vice president of Manufacturing Technical Services for Kraft.
"It is also consistent with our efforts as a responsible corporate citizen to reduce the environmental impact of our operations." By using Rockwell Automation technology such as Allen-Bradley Powermonitors and Rockwell Software RSEnergyMetrix energy management software, manufacturers can automate load profiling mechanisms and analyze power quality issues such as harmonics, to identify energy consumption patterns. "There's a common misconception that manufacturing-related energy costs are uncontrollable," said Al Hamdan, product marketing manager, Power & Energy Management Solutions, Rockwell Automation.
"On the contrary, quantifying energy consumption for various processes and identifying power quality problems will indeed arm manufacturers with good information that will pinpoint specific operations where they can optimize energy usage. We're looking forward to applying our expertise to help Kraft with this very important challenge." Rockwell Automation (NYSE: ROK) is a world-leading provider of industrial automation power, control and information solutions that help customers meet their manufacturing productivity objectives.
The company brings together leading brands in industrial automation for Complete Automation solutions, including Allen-Bradley controls and engineered services and Rockwell Software factory management software, Dodge mechanical power transmission products, and Reliance Electric motors and drives. The company also is a leading provider of contact management technologies and applications that help companies more efficiently manage interaction with their own customers. Headquartered in Milwaukee, Wis., USA, the company employs approximately 20,000 people serving customers in more than 80 countries.Kraft Foods, Inc.
(NYSE: KFT), is the largest branded food and beverage company headquartered in the United States and the second largest worldwide.
Kraft Foods markets many of the world's leading food brands, including Kraft cheese, Jacobs and Maxwell House coffees, Nabisco cookies and crackers, Philadelphia cream cheese, Oscar Mayer meats, Post cereals and Milka chocolates, in more than 145 countries.For more information on the Allen-Bradley Powermonitors and Rockwell Software RSEnergyMetrix, please contact the Rockwell Automation Response Center, 10701 Hampshire Avenue South, Bloomington, Minn., 55438, 800.223.5354, Ext. 1339 and Ext. 1601.
