Samsung Electronics Ventures Deep into the African Market with Electronics Manufacturing Plants

  • April 09, 2015
  • Transparency Market Research
  • News

The electronics & semiconductor industry has becoming very competitive over the years due to decrease in profits by the manufactures, rising R&D expenditure and increase in competition. There is a lot of pressure on the manufactures to produce small products at faster pace which low price in the market. Manufactures are offering better performance products with competitive prices which is possible due to advancement in nanotechnology MEMs (Micro-electro-mechanical) systems.

Samsung Electronics is rapidly moving to expand its presence in Africa by establishing manufacturing facilities in the hope of providing an impetus to the country’s burgeoning digital economy. Besides harnessing the commercial potential that Africa has to offer, the company also hopes to use its technological expertise to alleviate illiteracy in the continent and promote the penetration of IoT devices, top officials at the helm of Samsung’s Africa operations have informed.

According to Samsung’s president of African operations, Sy Hong, the company will intensify its focus on the Samsung digital village that is located in Nigeria. Hong was speaking at the 6th Samsung Africa Forum 2015 at Antalya in Turkey. Besides the digital village, the company will also lay stress on investments in a solar-powered internet education center and an engineering academy, both of which are geared toward establishing sustainable education systems.

Samsung considers Africa as a ‘dynamic, large continent’, and is positive that the future of Africa will be centered on smart living. The electronics major hopes to get a head start in the region with as many as 350 cutting-edge digital solutions for Africa.

Currently, Nigeria features as one of the most preferred investment destinations. The country’s GDP is among the highest in Africa. After having carefully considered these factors over the last few years, Samsung has ventured into Africa with a number of digital solutions.

The company now wants to take this start further by giving African consumers a wider buying choice. The company is looking especially at the home appliances sector, which constitutes about 40% of the total freezers and refrigerators.

Source :Transparency Market Research

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